In customer relations, every word, every gesture, every exchange builds or undermines trust. For salespeople, it's not just about sales targets and techniques, but the art of creating a genuine human connection that makes all the difference. These 10 quotes highlight the key principles of a successful customer relationship: listening, empathy, authenticity and commitment.

Our most dissatisfied customers are our greatest source of progress.
Bill Gates, American entrepreneur

If you don't take care of your customer, your competitor will.
Bob Hooey, Canadian speaker

Don't negotiate with your fears. But don't be afraid to negotiate.
John F. Kennedy, American statesman

No problem is insurmountable for a well-motivated sales person.
Scott Adams, American comic strip artist

Don't celebrate the closing of a sale, celebrate the opening of a relationship.
Patricia Fripp, American speaker

You must always be ready to negotiate, but never negotiate without being ready.
Richard Nixon, American statesman

The best way to build customer loyalty is to offer them an exceptional experience.
Richard Branson, British entrepreneur

Don't be afraid of failure. That's the way to succeed.
LeBron James, American basketball player

Sell what they want, not what you have.
Harvey Mackay, American businessman

Treat objections as requests for further information.
Brian Tracy, American businessman and writer