Companies need to focus on targeted, measurable and value-oriented marketing strategies. Content, data, customer engagement... Here are five concrete ways to increase your visibility, strengthen your brand image and improve your sales performance.
1. Focus on content marketing: producing useful, regular and targeted content
Content remains one of the most effective ways of attracting and retaining an audience. Articles, videos, infographics, white papers, newsletters... the aim is to answer your prospects' and customers' questions.
Best practice :
- Identify the needs and issues of your personas
- Producing original, high added-value content
- Optimising each piece of content for natural search engine optimisation (SEO)
- Distribute via several channels: website, social networks, e-mailings
Why it works : useful content builds trust, gives credibility to your expertise and improves your visibility.
Read also : Web referencing: how to boost your online visibility
2. Activate data-driven marketing: make decisions based on reliable data
Marketing performance is increasingly based on the precise analysis of user behaviour.
In practical terms, this means :
- Monitor key KPIs (traffic, conversion rate, engagement, etc.).
- Analyse customer journeys to identify friction points.
- Finely segment audiences for more relevant campaigns.
- Use A/B testing to optimise your messages.
Objective: steer more targeted actions and increase the effectiveness of marketing investments.
Read also : Optimising advertising campaigns with AI
3. Developing a coherent and engaging social networking strategy
Social networks have become essential for building brand awareness and image and interacting with your community.
Keys to success :
- Choose platforms according to your targets (LinkedIn, Instagram, TikTok...).
- Publish short, useful, authentic content on a regular basis.
- Encourage engagement: polls, quizzes, short videos, carousels.
- Vary formats to boost organic reach.
Plus points : a well thought-out social presence reinforces proximity and humanises the brand.
Also read: Social media in 2026: best practices for businesses
4. Optimising your e-mail campaigns: targeting, personalisation, automation
E-mailing remains one of the most profitable levers in digital marketing, provided it is used intelligently.
Key points:
- Working with qualified and segmented lists.
- Customise the subject, content and recommendations.
- Automate scenarios (welcome emails, basket relaunch, nurturing, etc.).
- Test objects, visuals and CTAs to maximise open rates.
To remember: an effective e-mail campaign strengthens customer relations and increases conversions.
5. Implementing an influencer strategy tailored to your brand
Micro-influencers, business experts, internal ambassadors... influence is no longer limited to celebrities.
How to do it :
- Identify credible profiles that are consistent with your positioning.
- Co-constructing authentic and transparent content.
- Monitor the impact: mentions, traffic, leads, engagement rates.
- Focusing on the long term for a lasting impact.
Why it's powerful : Influence is based on recommendation, a powerful psychological lever for triggering support.
Read also : Employee advocacy: how to create an effective programme
To be effective, marketing strategies must combine creativity, data and consistency. By activating these five levers - content, data, social networks, emailing and influence - organisations can increase their visibility, engage their audiences and sustain their growth.
