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Head of growth, aka growth hacker, the lightning growth strategist

Head of growth, aka growth hacker, the lightning growth strategist

by ORSYS Editorial Board | 22 August 2024 | Featured article, Business intelligence, Marketing communication, Business, Digital technologies

Share this page:At the crossroads of marketing and technology, the growth hacker, also known as the head of growth, dynamites the dusty codes of traditional marketing. Armed with cutting-edge automation techniques and in-depth analysis of KPIs...
New AI profession: AI director or Chief AI Officer

New AI profession: AI director or Chief AI Officer

by ORSYS Editorial Board | 24 July 2024 | Featured article, Job descriptions, AI and big data, Resources, Digital technologies

Share this page:The Chief AI Officer (CAIO) is a rising star in the corporate world, orchestrating the artificial intelligence revolution. Responsible for defining strategy and overseeing the integration of AI technologies, he or she...
Which AI should you choose for your work? Take the test!

Which AI should you choose for your work? Take the test!

by ORSYS Editorial Board | July 18, 2024 | Featured article, AI and big data, Quiz, Resources, Digital technologies

Share this page:Since the success of ChatGPT, generative artificial intelligence has been shaking up everything in its path: marketing, IT, HR, finance, and much more. But which AI is best suited to your business needs?...
SMEs: what strategy to win private sector tenders?

SMEs: what strategy to win private sector tenders?

by Alain Wolgensinger | July 18, 2024 | Featured article, Commercial, Business, SMEs, Sectors

Share this page:SMEs often wonder how to maximise their chances of success when responding to private sector tenders. What strategies work? Alain Wolgensinger, a specialist in...
What training strategy to attract and retain agents?

What training strategy to attract and retain agents?

by Nicolas Chevalier-Roch | July 9, 2024 | Featured article, Public sector, Sectors

Share this page:The public sector is facing an unprecedented vocations crisis. Between recruitment difficulties and the departure of agents towards other horizons, training is one of the ways to make the public service attractive....
End of third-party cookies: what consequences for companies?

End of third-party cookies: what consequences for companies?

by David LELIÈVRE | July 4, 2024 | Featured article, Marketing communication, Business

Share this page: Announced by Google in 2022, then postponed, the end of third-party cookies will ultimately not take place in 2024. Postponed to 2025, it nevertheless foreshadows a break in digital practices, which many companies fear. But, that...
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