A recognised expert in social networks and e-reputation, he is the founder of QSN-DigiTal. He began his career at American Express, then as Internet Director at General Electric (GE Money Bank), where he put his expertise at the service of companies and senior executives.

As a consultant, trainer and speaker, he helps organisations define and implement their social media strategies (visibility, e-reputation, recruitment, sales, customer relations, employer brand and employee advocacy) and manage their digital image. He also acts as a ghostwriter for senior executives and helps high-profile individuals to develop their personal branding.
A pioneer in the integration of generative AI applied to community management, it also provides training in the best practices of AI for communication.

Frédéric is a leading voice regularly called upon by the media (LCI, BFMTV, RMC, etc.) and actively contributes to the sector as a writer on his blog and for professional journals. He also hosts the podcast #QSNTALKS, dedicated to developments and trends in social networking.