by Marion Chervy | 28 May 2025 | Practical information, Resources
Share this page:E-mailing is an essential pillar of any communication and marketing strategy, but it can't be improvised. To maximise the impact of your campaigns and increase their open rate, here are six key points to consider. 1. Take care with the subject...
by Romain Rissoan | 5 November 2024 | Featured article, AI for professions, Marketing communication, Business
Share this page:Artificial intelligence (AI) is redefining the landscape of advertising campaigns, opening up unprecedented opportunities to combine creativity and precise targeting. In an environment where Google and Facebook play a dominant role, the...
by David LELIÈVRE | July 4, 2024 | Featured article, Marketing communication, Business
Share this page: Announced by Google in 2022, then postponed, the end of third-party cookies will ultimately not take place in 2024. Postponed to 2025, it nevertheless foreshadows a break in digital practices, which many companies fear. But, that...
by Nicolas HENRY | 12 December 2023 | Marketing communication, Business
Share this page:E-mail marketing is a powerful channel for companies seeking to communicate with a B-to-B or B-to-C audience. But to run a successful e-mail campaign, it is important to follow certain best practices...
by ORSYS Editorial Board | October 27, 2022 | Marketing communication, Business
Share this page :Without influencer marketing, there can be no performance today! It's a new-generation strategy that essentially uses social networks. In practical terms, influencer marketing brings together all the techniques that use the power of...
