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How to prospect and sell to key accounts

How to prospect and sell to key accounts

by Philippe BASCHOUX | 3 December 2024 | Featured article, Commercial, Business

Share this page:Selling to key accounts means understanding their specific characteristics. A key account is not necessarily an account with which you generate a large amount of sales. It is the structure of the account that determines whether or not it falls into this category. So...
Sales manager: how do you lead a team?

Sales manager: how do you lead a team?

by Philippe BASCHOUX | 10 October 2024 | Featured article, Commercial, Business

Share this page:You've been put in charge of a sales team that you'll have to lead and guide to success. How do you manage and support your team? What are the key skills that a sales manager needs to apply in...
The 10 keys to being a sales manager

The 10 keys to being a sales manager

by Clemence ROUART | September 7, 2023 | Commercial, Management, Business

Share this page:Technological advances, societal changes... The world of commerce is evolving at breakneck speed. In this dynamic environment, the role of the sales manager is essential. So what are the key skills of a sales manager?...
Active recommendation for greater efficiency

Active recommendation for greater efficiency

by Loïc JEUNOT | November 24, 2022 | Commercial, Business

Share this page:Sellers, the active recommendation system can make you more efficient... and open up a world of opportunities. What is an active recommendation? How can you develop your network? Loïc Jeunot, trainer, explains...

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