by Jean-Marie QUIL | 5 March 2026 | Featured article, Commercial, Business
Share this page:Selling means speaking the right language: your customer's language. The Process Com® or Process Communication Model® (PCM) helps you to decode communication profiles, adapt your speech and convince better. This model, used by NASA...
by Marion Chervy | 30 January 2026 | Practical information, Resources
Share this page:Companies need to focus on targeted, measurable and value-oriented marketing strategies. Content, data, customer engagement... Here are five concrete ways to increase your visibility, strengthen your brand image and improve your...
by Sophie HUCHET | 22 May 2025 | Featured article, Commercial, Business
Share this page:Since the first confinement in March 2020, remote customer meetings have become an increasingly important part of your day-to-day work. You've now got into the habit of using the rules of face-to-face meetings to conduct them....
by Thomas HOUDAILLE | March 7, 2024 | Featured article, AI for professions, Marketing communication, Business
Share this page:The emergence of artificial intelligence (AI) is transforming the business world. It offers unprecedented opportunities to reinvent marketing and sales strategies. Business decision-makers, both in...
by Catherine ALTMANN | June 8, 2023 | Commercial, Business
Share this page:Late deliveries, quality problems, invoicing errors... There are many types of customer complaint and they can vary depending on the company's sector of activity and the product or service offered. Signalling a malfunction,...
by Loïc JEUNOT | March 9, 2023 | Commercial, Business
Share this page:Customer objections have always been part of salespeople's daily lives, and this is even truer today. Whether you are a beginner or an experienced salesperson, or the manager of a sales team, it is essential to have the right tools to...
by Roseline SICOS | December 15, 2022 | Commercial, Business
Share this page:Salespeople, the 4Colors® method can help you convince your customers and make you more effective. What does this method involve? How can you make a better case and sell your ideas, products and services more easily to your customers?...
by Loïc JEUNOT | November 24, 2022 | Commercial, Business
Share this page:Sellers, the active recommendation system can make you more efficient... and open up a world of opportunities. What is an active recommendation? How can you develop your network? Loïc Jeunot, trainer, explains...
