by Clarisse POPOWER | 3 March 2026 | Featured article, Marketing communication, Business, CSR
Partagez cette page :Une stratégie RSE n’a de valeur que si elle transforme réellement les pratiques de l’entreprise. Le marketing est l’un des premiers espaces où ces engagements deviennent concrets et visibles ou, au contraire, incohérents. Alors, comment aligner sa...
by Brigitte NEVEU-DÉROTRIE | 14 October 2025 | Featured article, Marketing communication, Business
Share this page:Web traffic, engagement rates, conversions, return on investment (ROI) from campaigns... Marketing data abounds, but which data is really useful? How can you make sure you only keep the essential data? How do you build...
by Sandrine LEJEMBLE | October 17, 2022 | Business, Human resources
Share this page:Faced with widespread recruitment difficulties, HR KPIs make it easier to identify levers for action to improve the efficiency of your procedures. What are the key stages in setting up recruitment KPIs? How can they be...
