by David LELIÈVRE | July 4, 2024 | Featured article, Marketing communication, Business
Share this page: Announced by Google in 2022, then postponed, the end of third-party cookies will ultimately not take place in 2024. Postponed to 2025, it nevertheless foreshadows a break in digital practices, which many companies fear. But, that...
by ORSYS Editorial Board | 30 April 2024 | Featured article, Cybersecurity, AI for professions, IS Management, Business, Digital technologies
Share this page:The rise of AI in business is revolutionizing the protection of personal data: chatbots, product recommendations, automatic selection of recruitment candidates... these AI-based tools raise questions of confidentiality and... .
by David LELIÈVRE | October 12, 2023 | Marketing communication, Business
Share this page:Launched in 2012, the tag management tool in Google's marketing suite, Google Tag Manager (GTM), is certainly not new, but it is often underused. Many companies have deployed it on their websites. And yet, faced with the...
by ORSYS Editorial Board | November 28, 2022 | Marketing communication, Business
Share this page:Consumers are less willing to share their personal data. And yet, for brands to be able to offer personalised recommendations and market more effectively, this data is key. Marketing professionals...
