by Jean-Marie QUIL | 5 March 2026 | Featured article, Commercial, Business
Share this page:Selling means speaking the right language: your customer's language. The Process Com® or Process Communication Model® (PCM) helps you to decode communication profiles, adapt your speech and convince better. This model, used by NASA...
by Véronique PERIER | 20 August 2025 | Featured article, Commercial, Business
Share this page:To capture your customer's attention and convince them, it's essential to perfect and adapt your sales pitch to your customer's profile. To make the transition from a product approach to a customer approach, you first need to develop a...
by Marion Chervy | 17 June 2024 | Practical information, Resources
Share this page:An essential part of the sales process, the sales pitch is an exercise that needs to be prepared and built methodically. Here are six steps to help you prepare your sales pitch. Pay attention to your communication Analyse the issues...
by Loïc JEUNOT | March 9, 2023 | Commercial, Business
Share this page:Customer objections have always been part of salespeople's daily lives, and this is even truer today. Whether you are a beginner or an experienced salesperson, or the manager of a sales team, it is essential to have the right tools to...
by Roseline SICOS | December 15, 2022 | Commercial, Business
Share this page:Salespeople, the 4Colors® method can help you convince your customers and make you more effective. What does this method involve? How can you make a better case and sell your ideas, products and services more easily to your customers?...
