by Clarisse POPOWER | 3 March 2026 | Featured article, Marketing communication, Business, CSR
Partagez cette page :Une stratégie RSE n’a de valeur que si elle transforme réellement les pratiques de l’entreprise. Le marketing est l’un des premiers espaces où ces engagements deviennent concrets et visibles ou, au contraire, incohérents. Alors, comment aligner sa...
by ORSYS Editorial Board | 18 April 2025 | Practical information, Resources
Share this page: Want to design an effective communications strategy? Follow these 7 key steps to build a clear, structured communication plan. 1. Analyse the situation Analyse your situation and that of your...
by Clarisse POPOWER | 25 March 2025 | Featured article, Marketing communication, Business
Share this page:Technological advances, societal changes, economic upheaval... the world of marketing has undergone profound changes in recent years. The 2020s will be marked by accelerated digitalisation, the emergence of...
by Françoise LANDURÉ | 5 September 2024 | Featured article, Marketing communication, Business
Share this page:Has your manager asked you to develop and implement an effective communications strategy for your company? Don't hesitate, you need a well thought-out communication plan. But where do you start? Here are the 7 steps...
by Christèle Gravoille | 30 April 2024 | Logistics purchasing, Business, CSR
Share this page :What purchasing strategy for 2024 and beyond? CSR is becoming increasingly important within organisations. Every segment of the company is called upon to take this into account in its activities. This also applies to the purchasing function....
by Thomas HOUDAILLE | March 7, 2024 | Featured article, AI for professions, Marketing communication, Business
Share this page:The emergence of artificial intelligence (AI) is transforming the business world. It offers unprecedented opportunities to reinvent marketing and sales strategies. Business decision-makers, both in...
by Stéphane GARREAU | August 17, 2023 | Cybersecurity, IS Management, Information system, Digital technologies
Share this page:Cyber risk management is now being taken to the highest level of the company, in the form of information systems security governance. Its role is to steer and organise information security, while at the same time...
