[3 questions to Hélène Boujabha]
The ORSYS Business Webinar is a new format that allows you to inform, raise awareness and unite your teams remotely. Former training manager, Hélène Boujabha is now an educational engineer at ORSYS. She explains to us why and how the Corporate Webinar meets the expectations of training managers.
1/ What is the ORSYS Business Webinar?
First of all, a webinar is an online conference that fulfills multiple objectives (marketing, recruitment, corporatism, etc.). Carried out internally within a company, it can have a training purpose. ORSYS is developing an offer in this sense: the Business Webinar is aimed at remote participants, with short sessions.
The webinar is a simple solution to inform, raise awareness or bring together teams, or even the entire workforce, on subjects of common interest. It can last between 30 minutes and 2 hours. In 45 minutes – in my opinion, the ideal duration – we can reach a large number of employees without the specific constraints of face-to-face seminars (no room rental, for example).
The ORSYS Business Webinar adapts to structures of all sizes since many people can view it at the same time (from 30 to more than 1,000 participants).
" Anywhere anytime. »
You can follow a Business Webinar anywhere: at the office, at home, in a coworking space, etc. It is therefore a format particularly suited to the health constraints linked to the COVID-19 epidemic, to new work organizations ( teleworking, hybrid mode) as well as multi-site companies. You can follow it at any time: the replay is always available.
2/ How does the Corporate Webinar meet the expectations of training managers?
Organizing an internal webinar yourself may seem simple at first. But producing a quality webinar requires technical skills, time and a good address book. Turning to a specialized organization such as ORSYS has many advantages. Training managers can express varied expectations depending on the context in which the company operates and their training objectives.
First advantage: ORSYS provides the equipment, manages all the technical part and logistics. This allows the training manager and his teams to relieve themselves of the organization part, which is often time-consuming.
Second advantage: through ORSYS, companies have access to a large pool of experts on numerous subjects. The people who host a Business Webinar are training professionals, educators, capable of popularizing when the subjects are technical and therefore adapting to a novice audience. They are also field professionals, active in their field of expertise, specialists in the subject covered during the Business Webinar and therefore capable of providing in-depth information on technical subjects.
“As with all its training, ORSYS selects experts who have solid technical backgrounds. »
Third advantage: the Business Webinar is part of an overall training strategy.
First of all, webinars allow you to build an internal library of knowledge. Employees become actors in their training within the company. They can “feed” on subjects that interest them and/or relate to their missions. This type of format is in line with a learning organization. To the extent that the training strategy can be a component of the employer brand, offering employees broad access to quality content is an asset for attracting and retaining talent.
Then, it is a format that makes it possible to simply assess the commitment or interest of employees on a subject. This produces useful data to optimize your training strategy. Consequently, the return on investment is also more easily measured.
“More participation, productivity and interactivity. »
The Business Webinar has many other advantages. In particular, employees can view it from their workstation. On the one hand, this encourages participation: no travel constraints. On the other hand, this optimizes productivity: no need to block off half a day to attend a conference, a seminar or a news update.
Finally, there is more interactivity. Via chat, employees can ask all their questions as the webinar progresses. They feel freer to ask a question compared to an in-person event. It’s a privileged time for discussion. A moderator selects the questions most relevant to the topic. This therefore generates savings in time, efficiency and quality in exchanges. For questions not answered during the live broadcast, the answers are then provided in the replay.
3/ What topics can be discussed during a Business Webinar?
ORSYS can vary all of its training themes by adapting them to the specific situation of the company. Thus, a Business Webinar can address a multitude of subjects in our three main areas of training. To know :
digital technologies : cybersecurity, project management, software development…
management and personal development : teleworking, management, corporate social responsibility (CSR), stress management, etc.
business skills : HR, communication, marketing, sales…
“It’s a very customizable format. »
We can also create webinars that adapt to specific needs. For example, a news update on a topic important to the company or on news from the company itself. Another possibility: design a webinar to help employees prepare for certification.
Ultimately, it all depends on the company's strategy and its training needs.
