Partagez cette page :Trafic web, taux d’engagement, conversions, retour sur investissement (ROI) des campagnes… Les données marketing sont abondantes, mais lesquelles sont vraiment utiles ? Comment s’assurer de ne garder que l’essentiel ? Comment construire...
Partagez cette page :Ransomware, panne serveur, fuite de données, crise sanitaire ou géopolitique… les crises IT ne préviennent pas. Mais elles peuvent être anticipées. Pourtant, peu d’entreprises sont réellement prêtes. Et dans l’urgence, sans PRA/PCA éprouvés,...
Share this page:Long confined to the spheres of production, purchasing and HR, corporate social responsibility (CSR) is now being extended to sales teams. Sober energy use, CSR criteria in calls for tenders - in particular...
Share this page:As companies seek to improve their employees' language skills, artificial intelligence (AI) is gradually making its presence felt in training provision. We spoke to George Wilson, Director of Programmes...
Share this page:Decarbonising purchasing is an underestimated strategic challenge. Yet it is a way of reconciling environmental impact and economic performance. But how do you go about it? Anne-Charlotte Héry, a purchasing specialist, explains...
Share this page:Ethical management is emerging as a practical response to the challenges of demotivation, loss of meaning and absenteeism in the workplace. By placing values, setting an example and listening to others at the heart of management practices, it...
