by Brigitte NEVEU-DÉROTRIE | 14 October 2025 | Featured article, Marketing communication, Business
Share this page:Web traffic, engagement rates, conversions, return on investment (ROI) from campaigns... Marketing data abounds, but which data is really useful? How can you make sure you only keep the essential data? How do you build...
by ORSYS Editorial Board | 13 October 2025 | Featured article, Cybersecurity, ESN, IS Management, Sectors, Digital technologies
Share this page:Ransomware, server breakdowns, data leaks, health or geopolitical crises... IT crises cannot be prevented. But they can be anticipated. Yet few businesses are really prepared. And in a hurry, without tried and tested disaster recovery plans,...
by Bénédicte SERRADEIL | 7 October 2025 | Featured article, Commercial, Business, CSR
Share this page:Long confined to the spheres of production, purchasing and HR, corporate social responsibility (CSR) is now being extended to sales teams. Sober energy use, CSR criteria in calls for tenders - in particular...
by Marion Chervy | 2 October 2025 | Featured article, Personal development, AI for professions, Business
Share this page:As companies seek to improve their employees' language skills, artificial intelligence (AI) is gradually making its presence felt in training provision. We spoke to George Wilson, Director of Programmes...
by Anne-Charlotte Héry | 30 September 2025 | Logistics purchasing, Featured article, Business, CSR
Share this page:Decarbonising purchasing is an underestimated strategic challenge. Yet it is a way of reconciling environmental impact and economic performance. But how do you go about it? Anne-Charlotte Héry, a purchasing specialist, explains...
by Azziz Akroum | 25 September 2025 | Featured article, ESN, Management, Management and leadership, CSR, Sectors
Share this page:Ethical management is emerging as a practical response to the challenges of demotivation, loss of meaning and absenteeism in the workplace. By placing values, setting an example and listening to others at the heart of management practices, it...
