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Inbound marketing, a strategic lever for B-to-B sales activity

Inbound marketing, a strategic lever for B-to-B sales activity

by Brigitte NEVEU-DÉROTRIE | 2 April 2026 | Featured article, Marketing communication, Business

Share this page:Advertising saturation, falling attention spans, pressure on budgets... Marketing departments are looking for the best strategy to generate qualified leads despite the constraints. Inbound marketing is the answer. Here's how...
Purchasing, a performance lever for the company

Purchasing, a performance lever for the company

by Lydia Laga | 24 March 2026 | Logistics purchasing, Featured article, Business

Share this page : [Special report] Inflation, supply tensions, CSR initiatives, accelerated digitalisation... The purchasing function is now at the heart of business performance and resilience. In this changing context, the training of purchasing...
Delivery manager: an essential job for complex IT projects

Delivery manager: an essential job for complex IT projects

by ORSYS editors | 23 March 2026 | Featured article, Job descriptions, Project management, Digital technologies

Share this page:As the conductor of IT projects, the Delivery Manager ensures that deadlines are met, quality is maintained, teams are coordinated and stakeholders are satisfied. This role has become essential, particularly in ESNs, and find out why...
How can you become more efficient by knowing yourself better?

How can you become more efficient by knowing yourself better?

by Aude MIONI | 19 March 2026 | Featured article, Personal development, Personal effectiveness

Share this page:Are you running out of time and unable to get organised? What if your tools don't fit in with the way you work? The solution: tailor-made efficiency. Aude Mioni, communications expert, shares some ideas...
Skills management in ESN: attracting, retaining and developing IT talent

Skills management in ESN: attracting, retaining and developing IT talent

by Laurent VANDEWALLE | 17 March 2026 | Featured article, ESN, Training, Business, Human resources, Sectors

Share this page:Skills management has become a key factor in winning the battle for IT talent. In a context of shortage, every recruitment, every training and every development counts. HR decisions therefore have a direct impact on the...
Developing a website with AI: code faster, code better

Developing a website with AI: code faster, code better

by ORSYS editors | 13 March 2026 | Featured article, Development, AI and big data, Digital technologies

Share this page:Today, AI can speed up every stage of a web project: structuring an HTML page, generating custom CSS, producing complex JavaScript functions, querying databases, improving accessibility and even optimising the...
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