Founder of OC&T, a consultant specialising in strategy and organisational transformation, and an expert in integrating AI into business functions and management, he has been supporting organisations for over 25 years in transforming their practices in the age of artificial intelligence. He works with senior management, marketing, HR and IT departments to align AI initiatives with business objectives, structure AI maturity roadmaps and successfully transition from proof of concept (POC) to full-scale implementation.

His expertise is based on the implementation of high-impact operational use cases: advanced personalisation of customer journeys, optimisation of multi-channel campaigns, detection of weak signals, controlled content automation and augmented decision support. He also familiarises senior executives and managers with the opportunities, limitations and organisational impacts of AI, notably through training programmes, awareness-raising initiatives and hands-on support.

He teaches AI applied to business, leadership and change management at the Sorbonne, CELSA and specialist business schools. He works with major public and private organisations in France and internationally.

With a strong focus on practical application, his coaching sessions all share the aim of «inspiring people to take action».