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Optimising advertising campaigns with AI

Optimising advertising campaigns with AI

by Romain Rissoan | 5 November 2024 | Featured article, AI for professions, Marketing communication, Business

Share this page:Artificial intelligence (AI) is redefining the landscape of advertising campaigns, opening up unprecedented opportunities to combine creativity and precise targeting. In an environment where Google and Facebook play a dominant role, the...
How AI is transforming community management

How AI is transforming community management

by Frédéric FOSCHIANI | 1 October 2024 | Featured article, AI for professions, Marketing communication, Business

Share this page:Artificial Intelligence (AI) is redefining the paradigms of community management. It provides sophisticated tools for optimising engagement, personalising interactions on social networks, and more. So how do you use...
AI and HR: what practical uses?

AI and HR: what practical uses?

by Erwan Barbier | 23 May 2024 | Featured article, AI for professions, Business, Human resources

Share this page:Will artificial intelligence (AI) keep all its promises in the face of HR expectations? Optimize processes to save time and efficiency. Reduce human bias and risks of discrimination. Carry out management...
Optimising customer voice analysis with AI

Optimising customer voice analysis with AI

by José ZULLO | 2 May 2024 | Featured article, Commercial, AI for professions, Business

Share this page: Preconfigured content and messages, more efficient segmentation of targets, finer knowledge of needs, new working methods... Since the release of ChatGPT in 2022, customer relations have been transformed. Artificial intelligence (AI)...
AI, the strategic ally of marketing and sales professions

AI, the strategic ally of marketing and sales professions

by Thomas HOUDAILLE | March 7, 2024 | Featured article, AI for professions, Marketing communication, Business

Share this page:The emergence of artificial intelligence (AI) is transforming the business world. It offers unprecedented opportunities to reinvent marketing and sales strategies. Business decision-makers, both in...
ChatGPT: what uses in training?

ChatGPT: what uses in training?

by Philippe ARGOUGES | November 30, 2023 | Featured article, Training, AI for professions, Business

Share this page: It's hard to miss the ChatGPT revolution in recent months... Because, even if you don't feel concerned at all, you've definitely heard about it. We discover new uses in business every day. Each profession can...
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