by Brigitte NEVEU-DÉROTRIE | 6 January 2026 | Featured article, Marketing communication, Business
Share this page: Social media is evolving at a rapid pace. Between the emergence of new formats, audience fragmentation and growing demands for authenticity and engagement, brands must adapt their digital presence to...
by Frédéric FOSCHIANI | 8 April 2025 | Featured article, Marketing communication, Business
Share this page:Employee advocacy, or the employee ambassador programme, is much more than just a trendy marketing tool. It has become a strategic lever for companies wishing to develop their e-reputation, strengthen their brand image and...
by Marion Chervy | 14 March 2025 | Practical information, Resources
Share this page:Graphic design, video, planning... Discover 5 tools that are tailored to your needs and essential for boosting your presence on social networks. Try them out to improve the impact and engagement of your content! 1 Canva A tool for designing...
by Frédéric FOSCHIANI | 1 October 2024 | Featured article, AI for professions, Marketing communication, Business
Share this page:Artificial Intelligence (AI) is redefining the paradigms of community management. It provides sophisticated tools for optimising engagement, personalising interactions on social networks, and more. So how do you use...
by Frédéric FOSCHIANI | 26 February 2024 | White papers, Resources
Share this page:Did you think you knew everything about the importance of social networks in your day-to-day professional life? This white paper, written with our expert Frédéric Foschiani, will help you to adopt the best practices for building...
by Marion Chervy | January 31, 2024 | Commercial, Marketing communication, Business
Share this page :[ITW] Since 2019, ORSYS Formation and its partner Alternative Digitale have been supporting companies in their digital transformation. In 5 years, more than 600 people have been trained and certified DiGiTT®. Since July 2023, the partnership...
by Iyad KHASKI | December 8, 2022 | Commercial, Marketing communication, Business
Share this page:There can be no visibility without community management. It is an essential lever for implementing a company's marketing strategy. But does community management have a role to play in terms of marketing strategy?
