by Frédéric FOSCHIANI | 8 April 2025 | Featured article, Marketing communication, Business
Share this page:Employee advocacy, or the employee ambassador programme, is much more than just a trendy marketing tool. It has become a strategic lever for companies wishing to develop their e-reputation, strengthen their brand image and...
by Michelle Goldberger | 14 November 2024 | Featured article, Public sector, Sectors
Share this page:Although well established in the private sector, employer branding is not - not yet, not sufficiently or not everywhere - part of the reflexes of public sector recruiters and decision-makers. But with recruitment becoming increasingly difficult, employer branding is...
