by Jean-Marie QUIL | 5 March 2026 | Featured article, Commercial, Business
Share this page:Selling means speaking the right language: your customer's language. The Process Com® or Process Communication Model® (PCM) helps you to decode communication profiles, adapt your speech and convince better. This model, used by NASA...
by Clarisse POPOWER | 3 March 2026 | Featured article, Marketing communication, Business, CSR
Share this page:A CSR strategy is only of value if it really transforms a company's practices. Marketing is one of the first areas where these commitments become concrete and visible, or, on the contrary, inconsistent. So how do you align your...
by Laurence Rochette | 26 February 2026 | Featured article, Public sector, Sectors
Share this page:Public service employees carry out tasks in the general interest. These missions contribute to the protection of users' rights, such as justice, equality and solidarity, and therefore to living well together. Dealing with conflicts between...
by Gauthier Lamothe | 24 February 2026 | Featured article, Management, Management and leadership
Share this page:Working as a team with AI is becoming a major managerial challenge, as these tools become established in professional practices. For managers, it is no longer a question of putting on the brakes or letting things happen, but of establishing an operational framework....
by Laurent VANDEWALLE | 19 February 2026 | Featured article, ESN, Project management, Project management, Sectors, Digital technologies
Share this page:Managing to stay on schedule and on budget in a world where everything is constantly changing: this is perhaps the most paradoxical promise made to a project manager. What if the solution was neither 100 % predictive, nor 100 % agile, but...
by Frédéric FOSCHIANI | 17 February 2026 | Featured article, AI for professions, Marketing communication, Business
Share this page:Using artificial intelligence in your business communications is no longer an option, it's a reflex. But you have to do so without risking your credibility, your compliance... or your reputation. Between the entry into force of the AI Act, the...
