Course : Strategic Communication for ExecutivesMake decisions, persuade others, and get your teams on board in high-stakes situations
Practical course - 2d
- 14h00 - Ref. D1A
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 | Developing a Strategic Communication Plan Tailored to a Management Challenge |
| Adapt your communication and approach to meet the expectations of various stakeholders |
| Engaging Stakeholders During a Decision, a Transformation, or a Sensitive Situation |
| Implement a strategic communication campaign that fosters buy-in, engagement, and action |
| Prioritize the actions to be implemented and ensure the transfer of knowledge to one's professional environment |
Intended audience
Corporate executives, members of the Executive Committee and Management Committee.
Prerequisites
None
Practical details
Teaching methods
Self-assessment of one’s own practices, group discussion, small-group discussion, exercises, hands-on activities, role-playing, and scenario-based activities. Toolkit: Message House, DESC, AIDA… Method: sharing best practices, feedback…
Course schedule
1 Understanding the Fundamentals of Strategic Communication for Executives
- Identify the specific characteristics of a leader's strategic communication
- Distinguishing Between Operational, Managerial, and Strategic Communication
- Identify the factors that strengthen strategic communication
- Analyzing the Key Elements of Meaningful Communication
- Identify the errors that undermine a strategic message
Compétences visées
- Identify key factors that influence the impact of strategic communication by senior executives
- Analyze videos of strategic communication situations involving executives. Group debriefing.
- Define Your Priorities and Key Actions
Activités pédagogiques
- Videos
- Group Sharing
Outils et méthodes
2 Developing a Strategic Communication Plan
- Identifying Common Mistakes in Executive Communication
- Define the strategic objective of the message
- Structuring a Message Using the Message House Method
- Tailoring Your Message Through Stakeholder Mapping
Compétences visées
- Identify and analyze your own communication
- Crafting a Simple, Strong, and Consistent Message as a Leader
- Create a Custom Roadmap
Activités pédagogiques
- Message House
- Stakeholder Mapping
Outils et méthodes
3 Adapting Communication to a Leader's Strategic Situations
- Building a Sales Pitch Using AIDA (To Persuade)
- Adapting Your Communication in a Context of Uncertainty Using SCARF (Reassure)
- Conducting a Difficult Conversation with DESC (Reframing)
- Creating Meaning Through the Golden Circle (Inspire)
- Make a decision and stand by it in front of stakeholders
Compétences visées
- Based on scenarios, use the AIDA method, the SCARF model, the DESC method, and the Golden Circle
- Commit to concrete and measurable actions
Activités pédagogiques
- 5 Leadership Conversations (AIDA, SCARF, DESC, Golden Circle)
Outils et méthodes
4 Presenting and Defending a Strategic Proposal Under Pressure
- Present a substantive, strategic message to different audiences
- Addressing Objections and Sensitive Questions
- Maintaining a credible stance under pressure
- Receiving and Incorporating Constructive Feedback
- Adjusting Your Communication Based on the Debriefing
Compétences visées
- Prepare and deliver a strategic presentation on a real or fictional project to the group, address objections, and adjust the presentation based on feedback
- Ensuring a Secure Transfer Within Its Environment
Activités pédagogiques
- Feedback
Outils et méthodes
PARTICIPANTS
Corporate executives, members of the Executive Committee and Management Committee.
PREREQUISITES
None
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Corporate executives, members of the Executive Committee and Management Committee.
PREREQUISITES
None
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.
Dates and locations
Dernières places
Date garantie en présentiel ou à distance
Session garantie
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.