Course : AI for managers: anticipate, decide, transform

The keys to understanding, experimenting with and deploying AI in your business

Practical course - 2d - 14h00 - Ref. IDA
Price : 1650 CHF E.T.

AI for managers: anticipate, decide, transform

The keys to understanding, experimenting with and deploying AI in your business


New course

Artificial intelligence is overturning traditional corporate benchmarks, from strategic management to operational value creation. This course, specifically designed for managers, offers a clear, concrete and strategic approach to AI and Generative AI. During the course, you'll learn about the major technological breakthroughs underway (LLM, intelligent agents, etc.), analyze the impact on businesses and business models, and discover the productivity and innovation levers within reach.


INTER
IN-HOUSE
CUSTOM

In person or remote class
Available in English on request

Ref. IDA
  2d - 14h00
1650 CHF E.T.




Artificial intelligence is overturning traditional corporate benchmarks, from strategic management to operational value creation. This course, specifically designed for managers, offers a clear, concrete and strategic approach to AI and Generative AI. During the course, you'll learn about the major technological breakthroughs underway (LLM, intelligent agents, etc.), analyze the impact on businesses and business models, and discover the productivity and innovation levers within reach.


Teaching objectives
At the end of the training, the participant will be able to:
Acquire a clear and strategic vision of AI and Generative AI to anticipate their impact on your business.
Identify the most relevant use cases for your business
Master the principles of governance and the deployment stages of an AI project
Evaluate and choose AI tools adapted to your business needs, integrating ethical and regulatory issues
Ensuring value creation by avoiding the lures of a technical vision

Intended audience
Managers of SMEs, ETIs or large groups, innovation directors, business managers wishing to initiate or pilot an AI project within their scope.

Prerequisites
No

Practical details
Hands-on work
Theoretical input, practical work, exchanges, case studies...

Course schedule

1
Learn the fundamentals of AI, Generative AI, Machine Learning and Deep Learning

  • Fundamental concepts of AI and Generative AI
  • Strong AI vs. Weak AI
  • Technological breakthroughs: LLM, intelligent agents, multimodality...
  • Market figures and trends
  • Overview of the main AI families: symbolic, connectionist, generative AI...
  • Understanding the principles of machine and deep learning
  • Differences between supervised, unsupervised, reinforcement and transfer learning
Storyboarding workshops
Inventory of AI usage in participants' companies. Collective reflection on the need to seize the opportunities offered by AI now.

2
Discover the main AI/IAG tools and technologies

  • Overview of tools: ChatGPT, Perplexity, Copilot, Llama, Mistral, Notion AI, Gemini, NotebookLM...
  • Risks, hallucinations, bias: how to protect yourself?
  • Comparison of solutions : Open source vs. proprietary LLM, sovereign solutions...
  • Practical applications: art of the prompt, document synthesis and translation, multi-file analysis, benchmarking...
Hands-on work
Criteria grid for choosing a tool adapted to your business needs. Feedback on confidentiality management.

3
Identify the strategic and organizational impacts of AI

  • Mapping of functions and professions impacted by AI/IAG (HR, legal, accounting, finance, customer relations...)
  • Analysis of the transformations to be anticipated: business models, data-centric companies, disintermediation, players...
  • From individual intelligence to collective intelligence
  • From the augmented employee to the augmented enterprise
  • Reading grid for a business vision of IAG: ROI, productivity, innovation, differentiation, competitiveness...
Storyboarding workshops
Collective reflection on the professions impacted by AI/IAG.

4
Steering the governance and deployment of AI/IAG

  • The importance of appropriate governance (cf. Committee, system, method, rules, user charters, etc.).
  • The AI/IAG Governance framework based on the main international standards
  • A model for deploying AI/IAG within your company: a managerial approach first and foremost
  • A method for identifying POCs (Proof Of Concept) wins FrenchTech's Cas d'Or IA awards
Case study
Illustrations of AI tool deployments in different economic sectors

5
Successfully implementing Generative AI within your organization

  • Key stages in an EMI project: from acculturation to industrialization
  • Data governance, internal resources and team training
  • How to initiate an action plan: quick wins, pilots, KPIs...
  • Process modeling and reengineering
  • Approach, results, observed ROI and key success factors
Case study
Detailed example of optimization in a business department (HR, legal or sales).

6
Automate tasks and processes with agents and multi-agents

  • Intelligent agents: dedicated tools to automate certain tasks and boost productivity
  • Multi-agents to automate processes or solve complex problems
  • Measurable gains: quality, speed, cost reduction, better decision-making
Storyboarding workshops
Sector benchmarks (e.g. industry, banking, insurance, healthcare, public services, etc.).

7
Understand the current ethical and regulatory issues and the outlook for AI.

  • Regulatory issues: RGPD, IA Act, transparency, auditability/explicability, etc.
  • Ethical charters and managerial responsibility in the use of AI/IAG
  • Responsible use of AI: shadow AI, etc.
  • Anticipating the future: the role of executives in the face of the AI/IAG revolution
  • Resurrecting managerial fundamentals
Group discussion
What can we expect in the short, medium and long term?


Customer reviews
4,3 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
CÉLINE N.
11/12/25
3 / 5

The content is very focused on providing global information on the state of the AI sector. Interesting for those who want to gain an in-depth understanding of the subject, but not very useful for managers who want to drive and implement concrete change. Lack of case studies. Lack of focus, for example, on certain support functions present in all organisations. The section on the implementation process within the company is skimmed over.
BRUNO C.
11/12/25
5 / 5

This is a very good course, providing a complete overview of AI applications and giving essential keys for deploying AI in companies. Perhaps we could add a more technical section on AI architectures and specific cases of implementation in companies, in particular the contribution of AI to IT development and the reappropriation of IS by companies. Thanks especially to Christophe, who led these 2 days with dynamism,
MATHIAS M.
11/12/25
4 / 5

There was a lot of content but not enough time to go into it in depth. Some subjects would have deserved more time to fully understand the issues and how they work, while others were not necessarily useful.



Publication date : 10/28/2025


Dates and locations

Last places available
Guaranteed date, in person or remotely
Guaranteed session
From 11 to 12 June 2026
FR
Remote class
Registration
From 24 to 25 September 2026
FR
Remote class
Registration
From 26 to 27 November 2026
FR
Remote class
Registration

REMOTE CLASS
2026 : 11 June, 24 Sep., 26 Nov.