Marketing and product strategy

Training programmes in marketing and product strategy enable you to understand markets, build a strong brand and develop offerings tailored to customers’ expectations. You will also explore new approaches to marketing, innovation, data-driven marketing and product development methods. ORSYS’s programmes cover brand content, brand strategy, market research and market intelligence, as well as the design of digital and cross-channel strategies.

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Brand Content and Brand Strategy

Brand Content: a digital approach

Design accessible web and editorial content

CED - 2 d

4,2/5

Next session : 05/07/2027

Developing a data-driven marketing strategy

MDE - 2 d

Next session : 14/01/2027

Brand Content and Brand Strategy

Brand Content and Storytelling: optimizing your brand strategy

STT - 1 d

4,3/5

Next session : 11/06/2027

Mastering image marketing

PIM - 2 d

5/5

Next session : 10/06/2027

Brand Content and Product Strategy

Successful operational marketing

MAR - 3 d

4,8/5

Next session : 10/05/2027

Product Management as a Profession

FCP - 3 d

4,7/5

Next session : 22/03/2027

Building marketing dashboards

TBM - 2 d

5/5

Next session : 13/05/2027

Inbound Marketing, converting prospects into customers

INB - 2 d

4,7/5

Next session : 17/06/2027

Launch a new product

LNP - 3 d

4,6/5

Next session : 15/03/2027

Lead a product eco-design project and implement a measurable action plan

EON - 2 d

Market research and monitoring

Essentiel 3H30 – Distance learning only

Leading a creative focus group

9FG - 0,5 d

5/5

Market research

Managing a Benchmarking project

BEN - 2 d

Next session : 03/06/2027

Market research and survey techniques

TEM - 2 d

4/5

Next session : 07/06/2027

Designing and implementing a marketing strategy

MAS - 3 d

Next session : 28/06/2027

Design and manage your digital marketing plan

PMD - 2 d

5/5

Next session : 04/11/2027

Digital marketing: Implementation strategies

MKD - 2 d

4,7/5

Next session : 21/01/2027

Marketing and legal monitoring

Implement effective competitive intelligence

VCU - 2 d

4,7/5

Next session : 25/03/2027

AI and social networks, professionalizing web monitoring and research

VIA - 1 d

5/5

Next session : 15/03/2027

Marketing, digital and cross-channel strategy

Product Manager, Product Marketing

Product Management as a Profession

FCP - 3 d

4,7/5

Next session : 22/03/2027

Develop a successful line of merchandise

GME - 2 d

Launch a new product

LNP - 3 d

4,6/5

Next session : 15/03/2027

Design Thinking: Developing innovative products and services

DSH - 2 d

4,4/5

Next session : 28/01/2027

Lean Startup, assessing a product's potential for success

LUT - 2 d

4,5/5

Next session : 17/06/2027

Marketers: developing your creativity

CMK - 2 d

4,7/5

Next session : 01/07/2027

Marketing Strategy and Performance

Designing and implementing a marketing strategy

MAS - 3 d

Next session : 28/06/2027

Innovation, strategy and digital performance

STN - 2 d

4/5

Next session : 12/10/2027

Marketing Keys

CLE - 3 d

4,6/5

Next session : 08/03/2027

Implement your customer acquisition and retention strategy

MCF - 2 d

4,1/5

Next session : 18/11/2027

Successful service marketing

RKE - 2 d

4,3/5

Next session : 01/07/2027

Design and manage your digital marketing plan

PMD - 2 d

5/5

Next session : 04/11/2027

Building marketing dashboards

TBM - 2 d

5/5

Next session : 13/05/2027

Developing a data-driven marketing strategy

MDE - 2 d

Next session : 14/01/2027

AI at the service of your marketing and sales strategy

IAK - 1 d

4,7/5

Next session : 24/02/2027

Digital marketing, state of the art and trends

MKA - 2 d

4,6/5

Next session : 10/06/2027

Digital marketing: Implementation strategies

MKD - 2 d

4,7/5

Next session : 21/01/2027

Sustainable and responsible marketing

DRR - 2 d

5/5

Next session : 25/11/2027

Predictive Marketing with AI: Implementing Your Strategy

MRP - 2 d

Web marketing

Inbound Marketing, converting prospects into customers

INB - 2 d

4,7/5

Next session : 17/06/2027

Webmarketing: increase the visibility of your website

EMC - 2 d

5/5

Next session : 18/03/2027

Webmarketing: The Fundamentals

MFW - 3 d

Next session : 21/06/2027

Webmarketing, advanced

WMA - 2 d

4,7/5

Next session : 17/06/2027

Marketing trends and new approaches

New marketing approaches

Mastering image marketing

PIM - 2 d

5/5

Next session : 10/06/2027

Design Thinking: Developing innovative products and services

DSH - 2 d

4,4/5

Next session : 28/01/2027

Lean Startup, assessing a product's potential for success

LUT - 2 d

4,5/5

Next session : 17/06/2027

Marketers: developing your creativity

CMK - 2 d

4,7/5

Next session : 01/07/2027

Design Thinking, PDGO-DT certification

STK - 2 d

4,2/5

Next session : 10/06/2027

Collective Intelligence Facilitation, PDGO-F certification

GFE - 3 d

5/5

Next session : 12/05/2027

Launch a marketing campaign with influencers

INF - 2 d

5/5

Next session : 21/01/2027

Predictive Marketing with AI: Implementing Your Strategy

MRP - 2 d

New digital trends

Big Data and marketing strategy, uses and implementation

BAD - 2 d

5/5

Next session : 11/03/2027

Google Ads: optimizing your campaigns in the age of AI

GAD - 2 d

4,4/5

Next session : 31/05/2027

Marketing Automation, optimizing your marketing campaigns

MKO - 1 d

5/5

Next session : 04/06/2027

Digital marketing, state of the art and trends

MKA - 2 d

4,6/5

Next session : 10/06/2027

Make your digital marketing more responsible

NUR - 2 d

Next session : 18/11/2027

Trends and new consumption patterns

Putting the customer experience at the heart of your marketing strategy

EMK - 2 d

5/5

Next session : 24/06/2027

Neuromarketing, rethinking strategy and optimizing performance

OMM - 2 d

4/5

Next session : 10/06/2027

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Marketing and product strategy

Geneva
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