Course : Incorporating AI and GEO into Your Content Strategy
Practical course - 2d
- 14h00 - Ref. IEO
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 | Understanding the Fundamentals of Generative AI and GEO |
| Develop an editorial strategy that integrates AI and GEO, taking into account their strengths and limitations |
| Learn about AI tools and prompts for creating optimized content |
| Evaluate and revise AI-generated content |
| Create a hybrid content ecosystem (human and AI) |
Intended audience
Marketing and Digital Communications Managers, Community Managers, Social Media Managers, Marketing and Communications Project Managers, Web Editors and Content Creators, Executives of Micro-Businesses and Small and Medium-Sized Enterprises
Prerequisites
Basic knowledge of marketing.line break Take this quiz to make sure you meet the prerequisites needed to get the most out of this course.
Practical details
Please enter the instructional description here
Course schedule
1 Understanding the Fundamentals of Generative AI and GEO
- Understanding How Generative AI Works (Different LLMs and Their Specific Features, Prompts, Responses)
- Identify the similarities and differences between SEO and GEO
- Understanding how GEO helps increase visibility for all organizations (private and public sectors, B2C and B2B, companies of all sizes)
Compétences visées
- Analyze the responses generated by generative AI
- Group debriefing
Activités pédagogiques
Hands-on work
Description of the Lab Sessions
2 Defining the Elements of Your Content Strategy
- Conduct a GEO analysis of your content ecosystem (website and off-site)
- Align content objectives with personas, their needs, and their search intent
- Define and develop a distinctive editorial direction
- Strengthen the E-E-A-T criteria (Experience, Expertise, Authoritativeness, and Trustworthiness) in addition to strategic keywords
Compétences visées
- Conduct an initial GEO assessment and identify areas for improvement
- Group debriefing
Activités pédagogiques
- E-E-A-T Criteria
- Persona Methods
Outils et méthodes
Hands-on work
Description of the Lab Sessions
3 Produce high-quality hybrid content (AI + human input)
- Mastering the Rules for Writing an Effective Prompt
- Identify key considerations related to the use of generative AI tools
- Organize content clusters, topics, and formats to develop a tailored editorial calendar
- Produce content that is optimized in both substance and form
- Revise and enhance AI-generated content to make it more human-like and compatible with SEO and GEO
- Build brand visibility and credibility (customer reviews, public relations, external signals)
- Organizing multichannel production using a "content factory" approach
Compétences visées
- Individually revise existing content to optimize it for SEO and GEO
- Group debriefing
Activités pédagogiques
- How to Write a Good Prompt
- Editorial Calendar Template
Outils et méthodes
Hands-on work
Description of the Lab Sessions
4 Measuring Performance and Improving Your Content Strategy
- Identify key performance indicators (KPIs) and know how to interpret them
- Enhance and optimize existing content as part of a continuous improvement process
- Adopt a long-term perspective on brand awareness and digital performance
Compétences visées
- Select impact metrics and measurement tools that are aligned with your strategy and goals
- Group debriefing
Activités pédagogiques
- KPI Model
Outils et méthodes
Hands-on work
Description of the Lab Sessions
PARTICIPANTS
Marketing and Digital Communications Managers, Community Managers, Social Media Managers, Marketing and Communications Project Managers, Web Editors and Content Creators, Executives of Micro-Businesses and Small and Medium-Sized Enterprises
PREREQUISITES
Basic knowledge of marketing.line break Take this quiz to make sure you meet the prerequisites needed to get the most out of this course.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Marketing and Digital Communications Managers, Community Managers, Social Media Managers, Marketing and Communications Project Managers, Web Editors and Content Creators, Executives of Micro-Businesses and Small and Medium-Sized Enterprises
PREREQUISITES
Basic knowledge of marketing.line break Take this quiz to make sure you meet the prerequisites needed to get the most out of this course.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.
Dates and locations
Dernières places
Date garantie en présentiel ou à distance
Session garantie
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.