Customer testimonial | ICKO

Federating sales teams thanks to training

Areas of expertise
Management and leadership
Sales administrationand customer relations
Merchandising

Participant profiles
Sales department, sales staff and shop managers

Teaching format used
In-company face-to-face sessions and the possibility of remote classroom connection

Trained persons
12
ORSYS added value   

Its responsiveness and adaptability!

  • Our advisor centralises all our requests, whether logistical, educational, administrative or technical, and does everything possible to respond favourably.
  • Another strong point is the special care taken at the trainer's discretion depending on the profile of the participants.
  • Finally, ORSYS has a well-established logistics system and solid infrastructure, ensuring optimal organization of training sessions, whether conducted in-person or remotely.

Lise MEZY, Recruitment and Training Officer,
and Robin SEIL, Sales Director,
ICKO
The project
Uniting sales teams through training

The need
ICKO wanted to offer its sales teams a unique opportunity to share knowledge and best practice in their field.

Training courses have therefore been scheduled to provide a refresher course in technical knowledge, with practical application of what has been learnt.

The managerial and social stakes of this project were very high with different professions (telephone operators, shop managers, sales staff, sales assistants), different profiles (from young recruits to employees with 30 years' seniority) and employees who are not used to seeing each other (shops spread all over France).

Moreover, for the majority of participants, this was their first training experience, the choice of trainer was therefore crucial because we had to get people on board right from the start.

Why did you choose ORSYS?
I chose ORSYS because I myself had the opportunity to take a training course with ORSYS a few years ago, and I was very satisfied with both the content (good mix of theory and practice) and the form (enthusiasm and expertise of the trainer).

So when we decided to offer training to our teams, there was no question of choosing the right organisation: it was ORSYS!
Project progress
The four training courses selected were organised in coordination with the department heads and the Sales Director in order to adapting programmes and the company's overall strategy.

The courses included theory, for example, a review of tried and tested sales management methodologies (SONCAS, DISC, etc.) and above all practical application: scenarios, role-playing and sketches to give teams practical support in dealing with day-to-day problems, such as dealing with unhappy customers.

The teams were delighted with the opportunity to exchange ideas with colleagues from other regions.

To maintain this momentum over time, we plan to provide more regular support.

About ICKO
A family business founded in 1947 by Charles and Emma Ickowicz, passionate beekeepers, ICKO is now the European leader in beekeeping equipment and continues its beekeeping activities with a stock of 300 colonies, producing 5 to 10 tons of honey per year.

16 ICKO outlets in France and 900 retail stores across France and Europe.

Do you have a project?