Corporate Communications
The components that make up corporate communications are more intrinsically linked than ever. Both external and internal communications are part of the same comprehensive, multichannel strategy. They must now incorporate all media, both traditional and emerging, print and digital, into a consistent, unified communication framework. As a result, communications jobs are now demanding more skill and expertise from those who hold such positions. Besides proficiency in different writing techniques, it’s also important to lead a community on social media, improve your website’s search engine rankings, manage your e-reputation, and improve your online visibility, among other things. Businesses must constantly adapt their communication strategy to the decisions and guidance set by management and tie it in to the marketing strategy, while upholding strong policies and essential monitoring in an environment marked by constant innovation in digital communication.
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Communication strategy
Basic skills and roles
Strategy and management
Digital communication: developing and managing your strategy
CDT - 2 d
4,3/5
Next session : 14/01/2027
Cross-media communications strategy: creating winning synergies
ROA - 2 d
Next session : 01/07/2027
Developing and monitoring your communication plan
ESC - 2 d
4,8/5
Next session : 25/02/2027
Fact-checking: analyzing and authenticating information
FCK - 3 d
5/5
Next session : 18/01/2027
Employer branding, attracting and retaining talent
DME - 2 d
4,6/5
Next session : 24/06/2027
Lobbying and public relations, mastering influence strategies
LOB - 2 d
Next session : 28/01/2027
Event communication
Crisis communication, media training, and press relations
Press relations: defining and implementing a strategy
COX - 3 d
4,1/5
Next session : 22/03/2027
Media training: mastering interviews with journalists
MED - 2 d
4,6/5
Next session : 24/06/2027
Mastering press relations writing
RCE - 2 d
4,7/5
Next session : 17/06/2027
Crisis communication, preparing and coping
RIS - 2 d
4,1/5
Next session : 01/04/2027
Fact-checking: analyzing and authenticating information
FCK - 3 d
5/5
Next session : 18/01/2027
Internal communication
Social media and community management
Basics
Community management
Social media, organizing Community Management
CMA - 3 d
4,8/5
Next session : 12/10/2026
Social networking and community management, advanced
CMW - 2 d
4,2/5
Next session : 22/03/2027
Lead your community on social media
CMH - 2 d
4,6/5
Next session : 17/12/2026
Developing an effective editorial strategy: from concept to the creation of engaging content
SEE - 2 d
Next session : 25/01/2027
The essentials for improving your social networking presence with AI
AIB - 1 d
5/5
Next session : 02/02/2027
Community management: boosting organization and communication with AI
AIA - 2 d
4,4/5
Next session : 04/02/2027
Emailing and newsletters, designing and implementing campaigns
NEW - 2 d
4,6/5
Next session : 10/05/2027
E-reputation
Social media: Facebook, Twitter, and more
Developing your communication strategy on LinkedIn
LVI - 1 d
4,4/5
Next session : 22/02/2027
LinkedIn: professional expertise
LVJ - 2 d
5/5
Next session : 15/03/2027
Developing your communication strategy on Instagram
GSC - 1 d
5/5
Next session : 07/09/2027
Implementing your strategy on TikTok
TIK - 2 d
5/5
Next session : 18/01/2027
Create your Twitch channel
TWT - 2 d
Next session : 08/02/2027
Optimizing communication via social networks
SOP - 2 d
4,3/5
Next session : 27/05/2027
Developing an effective editorial strategy: from concept to the creation of engaging content
SEE - 2 d
Next session : 25/01/2027
Recruit effectively with social networks
SOI - 2 d
4,8/5
Next session : 13/05/2027
Prospecting with social networks
PRS - 1 d
4,6/5
Next session : 22/11/2027
Manage customer relations on social networks and rating sites
RRW - 2 d
4,5/5
Next session : 03/06/2027
SEO and organic ranking
SEO & Google Ads: optimize your website's visibility
OPS - 2 d
4,5/5
Next session : 08/03/2027
Digital Analytics, strategy and best practices
DAL - 2 d
4,8/5
Next session : 18/11/2027
Google Analytics (GA4), analyze your website statistics
LYT - 2 d
3,9/5
Next session : 11/01/2027
Natural referencing strategies and techniques
FER - 1 d
5/5
Next session : 16/11/2027
WordPress
Written communication and writing for web and print
Editorial strategy
Writing techniques
The fundamentals of journalistic writing
CRJ - 2 d
5/5
Next session : 18/03/2027
Journalistic writing with AI: advanced techniques
JOI - 2 d
5/5
Next session : 18/03/2027
Writing effective headlines and taglines
TCI - 1 d
5/5
Next session : 03/11/2027
Writing for the web
CCW - 2 d
4,6/5
Next session : 08/10/2026
AI to create compelling content (text, visuals, video)
TVV - 2 d
4,6/5
UX Writing: optimizing your web copy
UWG - 2 d
4,2/5
Next session : 11/03/2027
Accessible writing with FALC
FLA - 2 d
Next session : 25/03/2027
Communication materials
Visual communication with video and images
Photo and video production and communication
Photography: shooting and developing
GLG - 3 d
5/5
Making videos for the Web
VWI - 3 d
4,6/5
Professional video production with iPhone/iPad/Android
IPP - 1 d
4,7/5
Making a video with a Smartphone
VAN - 1 d
4,1/5
Create a podcast for your business
POD - 3 d
4,6/5
Create your Twitch channel
TWT - 2 d
Next session : 08/02/2027
AI to create compelling content (text, visuals, video)
TVV - 2 d
4,6/5
Visual communication and graphic tools
Mastering image marketing
PIM - 2 d
4,8/5
Next session : 10/06/2027
AI to create compelling content (text, visuals, video)
TVV - 2 d
4,6/5
Training and leading meetings using visual language
FAG - 2 d
4,5/5
Mastering the graphics production chain
CHG - 2 d
4/5
Next session : 09/09/2027
Publishing with InDesign, PhotoShop and Illustrator CC/CS6
ROF - 5 d
5/5
Next session : 28/09/2026
Video editing and post-production
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Corporate Communications
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