Course : Producing professional webinars

Practical course - 2d - 14h00 - Ref. AWB
Price : 1540 CHF E.T.

Producing professional webinars




Webinars are a widely used professional form of group meeting. This training course will enable you to produce high-quality, professional webinars, whatever your subject: business development, marketing promotions, association and union events, trade fairs and shows.


INTER
IN-HOUSE
CUSTOM

Practical course remote class
Available in English on request

Ref. AWB
  2d - 14h00
1540 CHF E.T.




Webinars are a widely used professional form of group meeting. This training course will enable you to produce high-quality, professional webinars, whatever your subject: business development, marketing promotions, association and union events, trade fairs and shows.


Teaching objectives
At the end of the training, the participant will be able to:
Designing webinars: scripting, casting moderators and speakers
Create a reverse schedule to be shared with all webinar participants
Producing webinars
Promote its webinars, in particular through communication on social networks and teaser videos
Post-production of webinar video replays

Intended audience
Anyone required to run a webinar for professional purposes.

Prerequisites
No special knowledge required.

Practical details
Hands-on work
75% of the practical parts are exercises and real-life cases. Webinar topics are provided by participants.

Course schedule

1
Designing webinars

  • Understand the difference between video meetings and webinars.
  • Define the duo: webinar objectives and target audience.
  • Distinguish between one-shot and episodic webinars.
  • Optimize webinar preparation with speakers.
  • Understand the technical components of a webinar.
  • Build a webinar backlog.
  • Make a checklist of items not to be missed.
Hands-on work
Design a webinar from A to Z, with the construction of a retroplanning. This webinar will then be the subject of a "full-scale webinar" on the second day of training.

2
Producing webinars

  • Script and cast a typical webinar.
  • Leading with dynamism: posture, voice and support.
  • Build your webinar schedule and materials.
  • Plan post-webinar actions.
Hands-on work
Webinar configuration and webinar dry run with all players involved.

3
Promote your webinars

  • Invitation care: best practices to arouse the interest of your recipients.
  • Promote your webinars.
  • Use online ticketing for registrations.
  • Qualifying your target: effective rules.
  • Choosing an evocative title: tips for success.
Hands-on work
Webinar promotion via LinkedIn or Facebook (with teaser video). Build a webinar confirmation email to registrants with the webinar link.

4
Master the video editing of your webinar replay

  • Export files/
  • Master the complementary nature of different assembly methods.
  • Put replays online.
  • Broadcast replays to participants and/or non-participants.
Hands-on work
Editing of a webinar video replay from the webinar video rushes. Broadcast on YouTube/LinkedIn and Facebook.


Publication date : 03/05/2024


Dates and locations

Last places available
Guaranteed date, in person or remotely
Guaranteed session
From 21 to 22 September 2026
FR
Remote class
Registration
From 19 to 20 November 2026
FR
Remote class
Registration

REMOTE CLASS
2026 : 21 Sep., 19 Nov.