Course : Give impact to your professional writings
Practical course - 2d
- 14h00 - Ref. CRI
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 | Master the tools and methods for structuring your writing |
| Present your ideas and convey them clearly |
| Energize and add value to your messages |
| Write in a synthetic and captivating way |
Intended audience
Anyone with a basic command of professional writing.
Prerequisites
No special knowledge required.
Practical details
Hands-on work
Writing training. Methodological advice. Building a toolbox.
Course schedule
1 Reaching your communication goal
- Understand the expectations and motivations of different categories of readers.
- Assess the reader's level of knowledge.
- Discover the context and define your objective.
Hands-on work
Analyze reader profiles and expectations to develop an appropriate communication strategy.
2 Sell your ideas in writing
- Choose the right arguments: logical, contextual, emotional.
- Develop your sales pitch: prioritize your arguments to achieve your goal of persuasion.
- Convincing people to act.
Hands-on work
Write a professional document to convince a customer or manager.
3 Making a complex subject clear and accessible
- Choose the type of writing best suited to the reader and the context.
- Organize your ideas using the appropriate plan.
- Make terminology understandable: use comparisons, examples, explanations and analogies.
Hands-on work
Drafting of a complex document intended for an audience of non-specialist decision-makers.
4 Structuring ideas in reports
- Organize your thinking with mind maps.
- Build balanced chapters and paragraphs.
- Articulate your ideas along a common thread.
Hands-on work
Create a plan using a mind map.
5 Make reading easier for your interlocutor
- Identify and integrate keywords.
- Lighten sentences and vary syntactic constructions.
- Use punctuation to advantage.
Hands-on work
Rewriting a text to make it lighter and more dynamic.
6 Capturing and sustaining the reader's attention
- Write an enlightening introduction and conclusion.
- Take advantage of different reading levels to highlight your messages.
- Create titles and subtitles that are expressive and stimulating for the reader.
- Opt for an attractive presentation of your writings.
Hands-on work
Writing a variety of titles and headings.
7 Bringing PowerPoint presentations to life
- Design your storyboard.
- Build flexibility into the structure of your presentation to deal with unforeseen circumstances
- Writing key messages.
- Make your slides quickly understandable.
- Exploit the complementarity of text and image.
Hands-on work
Creation of a PowerPoint presentation highlighting key points.
Customer reviews
4,6 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
JEREMY M.
09/10/25
4 / 5
The course was interesting overall. The following points stand out for me: - Reducing sentences to lighten the text - Playing with punctuation to get straight to the point - The notion of the inverted pyramid, which was very interesting and the most instructive and applicable exercise.
KARINE R.
09/10/25
5 / 5
Topics covered in line with the programme and the group's requests.
MARYLINE B.
09/10/25
5 / 5
Jean Luc is very dynamic, jovial and masters his subject perfectly.
Publication date : 06/20/2024
PARTICIPANTS
Anyone with a basic command of professional writing.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Anyone with a basic command of professional writing.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
Last places available
Guaranteed date, in person or remotely
Guaranteed session