Course : Webmarketing: increase the visibility of your website
Practical course - 2d
- 14h00 - Ref. EMC
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 | Understanding e-marketing trends |
| Defining a digital marketing strategy |
| Manage your e-marketing actions |
| Generate traffic to your website |
| Master the different levers to optimize your online visibility |
Intended audience
Directors, sales managers, marketing managers and staff.
Prerequisites
No special knowledge required.
Course schedule
1 E-marketing: definitions and challenges
- The development of e-business.
- The challenges of e-marketing for e-commerce.
- POEM: the 3 axes of e-marketing.
- The impact of social networks.
- The rise of m-commerce.
Storyboarding workshops
The challenges of e-marketing for your company.
2 The web user at the heart of your e-marketing strategy
- The impact of e-reputation on e-commerce.
- Identify typical Internet user behaviors.
- Analysis of web surfer and smartphonaut expectations.
Hands-on work
Identify a persona for your e-commerce site.
3 Launch your e-marketing strategy
- Understand the different stages involved in implementing a digital strategy.
- Define the positioning of your e-marketing communication.
- Promote distinctive assets: values, quality, originality...
- Coordinate strategy with corporate communications.
- Rethinking strategy in the mobile-first era.
Hands-on work
Analysis of e-commerce brand content.
4 Promoting your site
- Identify influencers on social networks.
- Determine what content to share.
- Aim for buzz marketing.
- The key principles of online press relations.
- Exchanging links: partnership and affiliation.
Hands-on work
Use tools to find influencers, select content to share...
5 Implement effective e-marketing techniques
- Search engine optimization and Adwords.
- Advertising to attract prospects.
- Retargeting for better conversion.
- Rethink e-mailing and data collection.
- Couple e-commerce with social-commerce.
- The advantages of m-marketing and geolocation.
- Searchandising: optimizing your internal search engine.
Hands-on work
Selection of e-marketing actions and development of an action plan.
6 Manage your e-marketing strategy
- Manage an e-marketing campaign.
- Feedback on campaign objectives.
- Go beyond the conversion rate.
- Know the specific KPIs for social networks.
Hands-on work
Construction of a dashboard with the most relevant KPIs.
Options
Certification : 190 € HT
DiGiTT® certification is optional when you register for this training course, and consists of 3 stages: taking a Diag® before the course, access to a digithèque to learn the concepts and notions for each digital skill, and then taking the certification exam. This consists of a 90-minute test available in English and French.
The result certifies your skill level out of 1000 points (beginner, intermediate, advanced, expert).
Taking this course alone is not enough to guarantee a maximum score on the exam. You can schedule and take the exam online within 4 weeks of the start of your session.returnchariot
Customer reviews
4,4 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
HAMME ERIC V.
03/11/25
5 / 5
Very rich content, a trainer who 'loves questions', which is an excellent thing. Obviously, you'll have to go back to the course to get the full benefit. Personal frustration: the constraints of the environment in which I work mean that I'm hardly ever going to put into practice what I've learnt. One detail: provide the trainer with a touch screen so that he can write more easily on his online support.
BÉATRICE O.
02/06/25
5 / 5
Good content and Christian was a good trainer
PASCAL O.
02/06/25
4 / 5
Suggest perhaps a few more tools and more concrete ideas
Publication date : 02/20/2024
PARTICIPANTS
Directors, sales managers, marketing managers and staff.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Directors, sales managers, marketing managers and staff.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
Last places available
Guaranteed date, in person or remotely
Guaranteed session