Course : Storytelling, arousing interest and engaging your audience
Practical course - 2d
- 14h00 - Ref. ORY
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 | Learn about the different uses of storytelling in communications |
| Preparing an impactful presentation using storytelling techniques |
| Adapting a narrative outline for professional use |
| Conveying emotions to persuade |
| Speaking effectively in front of an audience |
Intended audience
Anyone who regularly speaks in public and needs to convince an audience
Prerequisites
No
Course schedule
1 Discover storytelling and its uses in business
- Master the principles and history of storytelling
- Identify the uses of storytelling (politics, marketing, communication)
- Analyze examples of high-impact storytelling
- Understand the importance of emotion and meaning in communication
Compétences visées
- Practical exercise: remembering and sharing a memorable story
- Case studies: pitch videos and examples of storytelling
Activités pédagogiques
- Narrative models (e.g. StoryBrand Framework)
Outils et méthodes
2 Preparing your presentation with storytelling
- Understand the complementarity of the two dimensions of a successful presentation: the rational and the emotional.
- Select key information to avoid exhaustiveness
- Adopt a specific angle to captivate your audience
- Targeting your audience and adjusting your tone to convince them
Compétences visées
- Practical exercises: identifying key messages, choosing angles and audience segmentation
- Case study: summary of a text or presentation and pitch proposal
Activités pédagogiques
- Brainstorming techniques, collaborative writing
Outils et méthodes
3 Storytelling for presentation design
- Writing a captivating pitch
- Use a narrative framework adapted to the professional environment
- Identify characters and build an engaging story
Compétences visées
- Practical exercises: pitch writing, narrative planning, personalizing storytelling, etc.
Activités pédagogiques
- Pitch writing techniques
- Storytelling templates
Outils et méthodes
4 Present your story to an audience in an emotional way
- Mastering the impact of paraverbal and non-verbal communication
- Use your voice to enhance your story: tone, rhythm, pauses
- Involve your audience physically: gestures, postures, looks
- Connecting with your audience: convey your emotions to convince them
Compétences visées
- Practical exercise: pitch optimization
- Role-playing: speaking in front of an audience
Activités pédagogiques
- Public speaking techniques
Outils et méthodes
Customer reviews
4,6 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
ERIC S.
02/02/26
4 / 5
CLEAR
TIFFANY T.
27/11/25
5 / 5
Valérie is a very caring teacher. Her flexible approach made it possible to personalise the course and adapt it to our needs without forgetting the initial objective.
ISABELLE F.
27/11/25
5 / 5
Good balance with personal experience
Publication date : 02/10/2025
PARTICIPANTS
Anyone who regularly speaks in public and needs to convince an audience
PREREQUISITES
No
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Anyone who regularly speaks in public and needs to convince an audience
PREREQUISITES
No
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
Last places available
Guaranteed date, in person or remotely
Guaranteed session