Course : Crisis communication, preparing and coping
Practical course - 2d
- 14h00 - Ref. RIS
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 | Understanding crises |
| Structuring communications adapted to the crisis scenario |
| Managing relations with the media and influencers |
| Disseminate information, check its impact regularly |
| Taking care of the post-crisis phase |
| Anticipate and set up an effective warning system |
Intended audience
Executives and senior managers, crisis managers, communications managers, HR managers, consultants and anyone who has to deliver a message during a sensitive episode.
Prerequisites
No special knowledge required.
Practical details
Hands-on work
Each participant chooses a business scenario. Development of messages, on-camera presentation, critical analysis. Role-playing.
Course schedule
1 Understanding crises
- The different types of crisis.
- Know the characteristics of a crisis.
- Understanding crisis dynamics.
- Identify the four phases of a crisis.
Group discussion
Latest news on recent crises. Study of successful crises and crisis communications.
2 Structuring communications adapted to the crisis scenario
- Know the three strategies.
- Activate the crisis unit.
- Analyze the crisis communication project.
- Apply a pre-written crisis scenario.
- Organize information. Know the mistakes to avoid.
- Disseminate information quickly.
Case study
Determine the communication objective for the red thread and think about how to get the information out quickly.
3 Managing relations with the media and influencers
- Internal and external targets.
- Tools for sending messages quickly.
- Company newspaper, electronic communication, agency brief.
- Press relations. Press releases, interviews, press conferences.
Exercise
Red thread: determining your target, thinking about an objective, preparing a message and assimilating it.
4 Disseminating information
- Know what can discredit a structure.
- Understand the angle of attack of journalists and influencers.
- Dealing with sensitive issues.
Role-playing
Red thread: present the message orally. Answering questions. Dealing with attempts to destabilize.
5 The post-crisis phase: a stage to look after
- Post-crisis assessment. Analysis.
- Monitoring and control using a dashboard.
- Define indicators and measure deviations.
Exercise
List the causes of poorly managed crisis communication and the consequences for the audiences concerned.
6 How to anticipate and set up an effective warning system
- Audit your company's past.
- Identify and assess proven risks.
- Identify the different possible strategies.
- Create or improve crisis management procedures and warning systems.
- Identify the missions of the players and the composition of the crisis unit.
Group discussion
Group analysis of several summary tables based on the scenarios envisaged.
Customer reviews
4 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
BRIGITTE M.
13/11/25
4 / 5
Interactive teaching methods to encourage the sharing of experience and training based on a variety of relevant case studies
CHARLINE G.
13/11/25
4 / 5
I appreciated the workshops held at regular intervals, which made the discussions dynamic and concrete. The small number of participants was a plus: it allowed everyone to express themselves, listen to each other and interact easily.
MAELLE M.
13/11/25
5 / 5
Lots of examples and concrete cases Dove is a great teacher and takes the time to ensure that everyone understands the different chapters covered.
Publication date : 01/18/2024
PARTICIPANTS
Executives and senior managers, crisis managers, communications managers, HR managers, consultants and anyone who has to deliver a message during a sensitive episode.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Executives and senior managers, crisis managers, communications managers, HR managers, consultants and anyone who has to deliver a message during a sensitive episode.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
Last places available
Guaranteed date, in person or remotely
Guaranteed session