Course : Recruit effectively with social networks
Practical course - 2d
- 14h00 - Ref. SOI
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 | Knowing the characteristics of social networks for recruiting |
| Defining your social network recruitment strategy |
| Make yourself visible and attractive to candidates on social networks |
| Using AI to increase efficiency and improve content |
| Optimize your sourcing on social networks |
| Manage reviews and comments on rating sites |
Intended audience
HR departments, recruitment managers, communications directors, marketers, HR and recruitment agencies.
Prerequisites
Knowledge of Internet navigation and web communication tools.
Practical details
Exercise
Discussions, use of tools (LinkedIn, X...), development of a sourcing strategy, individual or sub-group exercises.
Course schedule
1 The uses and challenges of social networks in recruitment
- Changing modes of communication.
- Understand new candidate behaviors and the impact of e-reputation
- Anticipating the risks of employees' personal use of social networks
- Understanding the role of a charter of good conduct on social networks
- Social networks: figures, uses, users, trends, formats
- Using social networks for recruitment: LinkedIn, Facebook, TikTok, X...
Hands-on work
Take stock and analyze your company's e-reputation as an employer. Identify sources and their impact. Discuss the precautions to be taken.
2 Defining your social media strategy for recruitment
- Define your social network recruitment strategy (target, expectations, content, networks...)
- Use employer branding as part of your recruitment strategy
- Develop your attractiveness and improve your visibility using web solutions: career page, rating site, e-mail signature, Smart Link...
- Involve employees with an ambassador program
Hands-on work
Use a matrix to define the main thrusts of your social networking strategy and the positioning of your recruitment strategy: targeting, editorial line, suitable social networks, organization.
3 Search for and target candidates on social networks
- Targeting profiles on LinkedIn
- Optimize your LinkedIn sourcing with Google
- Target groups on Facebook
- Optimize the visibility of your LinkedIn profile to make it an effective recruitment tool
Hands-on work
Create complex queries for sourcing on LinkedIn and Google. Save your queries with free profiles. Search for relevant Facebook groups to disseminate your offers. Optimize the presentation of your LinkedIn profile.returnchariot
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4 Increase the attractiveness of your posts and recruitment ads on social networks
- Know the essential precautions: copyright, image rights...
- Understanding the main principles of algorithms to increase visibility
- Set up an editorial charter adapted to the objectives of each network
- Increase your visibility with SEO and hashtags
- Apply good writing practices on social networks
- Increase your appeal with picture marketing
Hands-on work
Practice writing optimized posts using proven methodologies. Discover Canva's features for creating visuals adapted to social network formats.
5 Enhancing and securing your online presence: a major challenge for your employer brand
- Applying good moderation practices
- Promote your employer brand through network interaction
- Adapt your answers to different situations: questions, comments, criticism on social networks and rating sites like Glassdoor or Indeed...
Hands-on work
Identify recurring questions and suggest sample answers. On the basis of existing comments (questions, remarks, criticisms), draft appropriate responses and collective exchange.
6 Leverage AI to optimize every stage of your recruitment on networks
- Managing the risks and biases inherent in AI
- Become a "prompt artist"
- Improve your editorial line
- Create customized visuals
- Laying the foundations of an editorial calendar for greater efficiency
- Using AI for varied, high-impact copywriting
- Optimize moderation management on networks and gain in speed
Hands-on work
Optimize an editorial line and create an editorial calendar with the help of AI. Write powerful posts for social networks (employer-branded content, job offers) using assisted writing techniques. Test and use innovative solutions to create and optimize visuals, carousels and videos. Respond effectively to candidates and subscribers using automation tools.
Customer reviews
4,9 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
CHRYSTÈLE A.
24/11/25
5 / 5
Very informative, answered all our questions
JUSTINE B.
24/11/25
5 / 5
Many thanks for this very interesting training course and for all the tips and documents shared.
KHEIRA A.
24/11/25
4 / 5
Interesting training (especially on the second day), but the first day lacked practical application. The second day was much appreciated and more useful, with a much more personalised, strategic approach tailored to the real needs of our day-to-day business.
Publication date : 10/16/2025
PARTICIPANTS
HR departments, recruitment managers, communications directors, marketers, HR and recruitment agencies.
PREREQUISITES
Knowledge of Internet navigation and web communication tools.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
HR departments, recruitment managers, communications directors, marketers, HR and recruitment agencies.
PREREQUISITES
Knowledge of Internet navigation and web communication tools.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
Last places available
Guaranteed date, in person or remotely
Guaranteed session