1

Understanding the principles of the Design Thinking method

• Defining the Design Thinking process.
• Understanding the user and designing an experience.
• Creating your own ecosystem.
• Instituting a culture of exploration.
• Building your multidisciplinary team and its organization.
• Tackling the challenge and exploring the subject.

2

Adding inspiration

• Putting yourself in the shoes of your future user.
• Understanding the system and the market and knowing how to investigate it.
• Instituting real empathy toward your users.
• Enhancing field experience with tools.
• Summarizing your research: “Persona” and “Customer Journey Map”.
• Finding the “challenge to overcome” using friction points.

3

Practicing ideation

• Mastering the rules of brainstorming.
• Generating new ideas.
• Creating an inspiration wall.
• Drawing your ideas.
• Coming up with new concepts.
• Creating a quick, inexpensive prototype of desirable solutions.
• Translating feedback from users into feasible, viable solutions.
• Following an iterative process.

4

Facilitating implementation

• Presenting with storytelling: From functional specifications to the industrial prototype.
• Understanding the industrial prototype as a communication tool.
• Getting all entities involved: From the industrial prototype to industrial production.
• Making use of user feedback. Adopting an improvement approach.
• Defining production volumes.
• Meeting standards and protecting your innovation.
• Helping the sales teams promote an innovation.