Course : Real estate negotiation in a tight market

Practical course - 1d - 7h00 - Ref. IMJ
Price : 970 CHF E.T.

Real estate negotiation in a tight market



New course

In a tense real estate market, marked by limited supply, strong demand and stricter access to financing, professionals need to master the legal, economic, commercial and relational dimensions to succeed in complex negotiations.


INTER
IN-HOUSE
CUSTOM

In person or remote class
Available in English on request

Ref. IMJ
  1d - 7h00
970 CHF E.T.




In a tense real estate market, marked by limited supply, strong demand and stricter access to financing, professionals need to master the legal, economic, commercial and relational dimensions to succeed in complex negotiations.


Teaching objectives
At the end of the training, the participant will be able to:
Understand the mechanisms and challenges of a tense real estate market
Define and adapt a negotiation strategy for sellers and buyers
Secure mandates, fees and the legal framework for transactions
Managing situations of tension, escalation and deadlock
Conduct ethical, structured and effective negotiations

Intended audience
Négociateurs immobiliers, agents commerciaux, mandataires immobiliers, salariés ou indépendants du secteur immobilier

Prerequisites
Basics of real estate transactions

Practical details
Hands-on work
Case studies, brainstorming, role-playing and collective analysis of real-life situations.
Teaching methods
active

Course schedule

1
Understanding the tight market and its impact on negotiation

  • Define the tight market and analyze its key indicators: supply/demand, lead times, negotiation rates, volume of requests
  • Identify the power relations between seller, buyer and real estate agent
  • Evaluate the concrete impact on the behavior and negotiating margins of the players.
  • Distinguish between the myths and realities of [[everything sells itself]"...
  • Use local and national real estate market data
Group discussion
Brainstorming and analysis of local and national figures.

2
Building a negotiation strategy on the seller's side

  • Setting the price and arguing the value of the property without overvaluing it
  • Managing unrealistic expectations, fear of selling out and pressure of deadlines
  • Securing the mandate: exclusivity, seller's commitment and contractual framework
  • Preparing for negotiation and possible concessions
Case study
Case study: seller too greedy despite high demand.

3
Defending the buyer in a highly competitive environment

  • Analysis of the buyer's real bargaining power
  • Set up negotiations: structured offers, factual argumentation, controlled suspensive conditions
  • Managing emotions: frustration, urgency, fear of missing an opportunity
  • Supporting buyers and sellers in the face of rejection and maintaining professional credibility
Role-playing
Simulation of negotiation with several competing offers.

4
Advanced techniques, risk management and professionalization

  • Find non-price negotiating levers: deadlines, conditions, flexibility
  • Manage outbidding within the legal and ethical framework
  • Creating strategic communication: questioning, rephrasing, defusing tensions, neutrality
  • Dealing with stumbling blocks: refusal to negotiate, disagreement over fees, abusive behaviour


Publication date : 02/16/2026


Dates and locations

Last places available
Guaranteed date, in person or remotely
Guaranteed session
On 22 June 2026
FR
Remote class
Registration
On 21 September 2026
FR
Remote class
Registration
On 14 December 2026
FR
Remote class
Registration

REMOTE CLASS
2026 : 22 June, 21 Sep., 14 Dec.