Course : Create your Twitch channel

The keys to launching and developing your Twitch channel

Practical course - 2d - 14h00 - Ref. TWT
Price : 1610 CHF E.T.

Create your Twitch channel

The keys to launching and developing your Twitch channel


New course

This training course will enable you to understand the fundamentals of the Twitch platform, master the technical tools required for streaming, and develop an effective editorial strategy to create an engaging channel. You'll also learn how to interact live with your community, exploit Twitch's native tools, and consider collaborations with brands.


INTER
IN-HOUSE
CUSTOM

Practical course in person or remote class
Disponible en anglais, à la demande

Ref. TWT
  2d - 14h00
1610 CHF E.T.




This training course will enable you to understand the fundamentals of the Twitch platform, master the technical tools required for streaming, and develop an effective editorial strategy to create an engaging channel. You'll also learn how to interact live with your community, exploit Twitch's native tools, and consider collaborations with brands.


Teaching objectives
At the end of the training, the participant will be able to:
Define Twitch and its ecosystem
Set up a streaming control room (OBS software, hardware, set-up)
Structuring a live show and developing a community
Use Twitch's native tools (chat, alerts, bots...)
Identify opportunities for collaboration with brands

Intended audience
Anyone wanting to get started on Twitch or optimize an existing presence.

Prerequisites
No

Practical details
Apports théoriques, exercices pratiques, échanges et retours d'expérience.

Course schedule

1
Twitch: a unique medium

  • Twitch history, positioning in the media ecosystem
  • The type of content broadcast: gaming, talk shows, music, IRL, etc.
  • The legal aspects of streaming
  • Platform values and culture: interaction, authenticity, community
  • Current trends and major streamers
  • Twitch and marketing: the challenges for brands
Hands-on work
Analysis of existing channels to understand codes and identify engagement levers.

2
The streamer's control room

  • Presentation of OBS Studio software: interface, scenes, sources
  • Setting up the necessary equipment: webcam, microphone, lighting, green screen
  • Introduction to graphics: overlays, transitions, panels
  • Image and sound basics: lighting, framing, microphones
Hands-on work
Set-up of a complete streaming set-up with real-life testing.

3
Creating and structuring a live show

  • Different live structures: solo, duo, interactive, event
  • Hosting a live show: types of chat interaction
  • Setting up regular meetings and building customer loyalty
  • The first steps towards creating a committed community
Hands-on work
Creation of a live show log with objectives and interactive sequences. Live simulation.

4
Native tools and associated bots

  • Twitch's key features: chat, emotes, alerts, subscriptions, bits
  • Presentation and configuration of bots (e.g. StreamElements, Nightbot)
  • Useful automations: moderation, personalized messages, rewards
Hands-on work
Implementation of a bot to automate interaction with the public.

5
Complementary content creation

  • Recycling content into short formats: transforming replays and highlights into vertical videos (TikTok, etc.).
  • Using clips: identifying key moments and adapting them for social networks
  • Techniques for fast, eye-catching editing: dynamic subtitles, short formats, visual rhythm
  • Collaboration with other streamers: co-streams, guests, cross-events
  • Develop your multiplatform presence: image consistency and content strategy on Twitch, YouTube, TikTok, etc.
Hands-on work
Creation of a vertical clip from a live excerpt, development of a cross-platform communication mini-plan.


Dates and locations

Dernières places
Date garantie en présentiel ou à distance
Session garantie
From 17 to 18 March 2026
FR
Remote class
Registration
From 9 to 10 June 2026
FR
Remote class
Registration
From 22 to 23 September 2026
FR
Remote class
Registration
From 1 to 2 December 2026
FR
Remote class
Registration

REMOTE CLASS
2026 : 17 Mar., 9 June, 22 Sep., 1 Dec.