Corporate communications

The components that make up corporate communications are more intrinsically linked than ever. Both external and internal communications are part of the same comprehensive, multichannel strategy. They must now incorporate all media, both traditional and emerging, print and digital, into a consistent, unified communication framework. As a result, communications jobs are now demanding more skill and expertise from those who hold such positions. Besides proficiency in different writing techniques, it’s also important to lead a community on social media, improve your website’s search engine rankings, manage your e-reputation, and improve your online visibility, among other things. Businesses must constantly adapt their communication strategy to the decisions and guidance set by management and tie it in to the marketing strategy, while upholding strong policies and essential monitoring in an environment marked by constant innovation in digital communication.