Course : Arguing and convincing, perfecting

decoding behavior to influence

Practical course - 2d - 14h00 - Ref. AGP
Price : 1610 CHF E.T.

Arguing and convincing, perfecting

decoding behavior to influence


Blended course

This course, designed for people already familiar with basic communication techniques, focuses on getting to know others and oneself. It explores the verbal and non-verbal communication techniques essential for convincing others.


INTER
IN-HOUSE
CUSTOM

In person or remote class
Available in English on request

Ref. AGP
  2d - 14h00
1610 CHF E.T.
En option :
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:




This course, designed for people already familiar with basic communication techniques, focuses on getting to know others and oneself. It explores the verbal and non-verbal communication techniques essential for convincing others.


Teaching objectives
At the end of the training, the participant will be able to:
Refine verbal and non-verbal communication techniques
Clarify messages and objectives
Adopting positive postures to build trust in relationships
Research motivations to establish an influence strategy
Using life positions

Intended audience
This course is designed for all managers and executives who need to persuade their teams and other stakeholders (customers, cross-functional teams, etc.).

Prerequisites
Completion of AGC or equivalent training.

Practical details
Hands-on work
Self-assessment tests, exchanges of experience and best practices, numerous filmed scenarios with personalized debriefing.

Course schedule

1
Defining argumentation

  • Argue, convince and influence without manipulating.
  • The reasons for and limits of the argument.
Group discussion
Workshop on the aims of arguing, convincing and influencing.

2
Getting to know your contact

  • What's at stake in the relationship?
  • Clarify messages and objectives.
  • Identify parent-adult-child communication modes.
Hands-on work
Test to identify your preferred communication styles.

3
Using influence parameters

  • Communication processes and tools.
  • Adopt positive postures to create relational trust.
  • Use the six spontaneous listening attitudes.
  • Identify signals that betray positive and defensive attitudes.
  • Influence by arousing emotions and generating interest.
Role-playing
Filmed exercises in active listening techniques. Decoding non-verbal communication.

4
Understanding the impact of reciprocal perceptions on the relationship

  • Use life positions.
  • Understand and use the relationship with authority.
  • Identify obstacles linked to limiting beliefs.
  • Be assertive in decision-making situations.
Hands-on work
Life position test. Assertiveness test.

5
Communicate effectively to convince

  • Adopt attitudes of respect and sincerity.
  • Use positive influence language, propose solutions.
  • Structure your argument using deductive logic.
  • Take into account the interlocutor's psychological motivations.
Role-playing
Filmed scenarios on argumentation techniques.

6
Acting on social norms

  • Understanding reference models.
  • Modify internal and external rules to suit the situation.
  • Positive, empowering identities.
  • Negative, devaluing identities.
Group discussion
Workshop to reflect on these social norms.

7
Using motivational mechanisms

  • A reminder of the basic principles of motivation.
  • Research motivations to establish an influence strategy.
Group discussion
Workshop on the fundamentals of motivation.


Options
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Customer reviews
4,5 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
YANNICK L.
17/11/25
5 / 5

The duration of the course is very good in relation to the content. Lots of exercises to put the theory into practice. The content corresponds well to my expectations in terms of convincing and influencing during meetings.
HADY B.
17/11/25
4 / 5

excellent
TATIANA N.
17/11/25
5 / 5

I appreciated the different concepts that our trainer gave us. I liked the fact that there was an exercise for each part, which helped us to assimilate what we'd learned.



Publication date : 05/31/2024


Dates and locations

Last places available
Guaranteed date, in person or remotely
Guaranteed session
From 1 to 2 June 2026
FR
Remote class
Registration
From 14 to 15 September 2026
FR
Remote class
Registration
From 30 November to 1 December 2026
FR
Remote class
Registration

REMOTE CLASS
2026 : 1 June, 14 Sep., 30 Nov.