Course : Successful sales presentations

Practical course - 2d - 14h00 - Ref. SOU
Price : 1500 CHF E.T.

Successful sales presentations




How to prepare a sales presentation and deliver it confidently, effectively and dynamically in front of your customers. This course will show you how to respond to reactions, questions and objections with confidence, and win over your audience.


INTER
IN-HOUSE
CUSTOM

In person or remote class
Available in English on request

Ref. SOU
  2d - 14h00
1500 CHF E.T.




How to prepare a sales presentation and deliver it confidently, effectively and dynamically in front of your customers. This course will show you how to respond to reactions, questions and objections with confidence, and win over your audience.


Teaching objectives
At the end of the training, the participant will be able to:
Understanding the challenges of oral communication
Organize information and intervention time
Giving a dynamic and rhythmic feel to your presentation
Sustaining the attention of your interlocutors
Facilitate the question-and-answer session with ease

Intended audience
Sales managers, sales representatives, technical sales representatives (pre-sales), project managers.

Prerequisites
No special knowledge required.

Practical details
Hands-on work
Behavioral scenarios. Come with a short presentation (5-10 minutes) on a topic related to your job.

Course schedule

1
The basics of oral communication

  • Differences between written and oral communication.
  • Getting a message across: author and performer.
  • Oral communication: space, time, sound. Verbal and non-verbal.
  • Your own preparation: form and content. Managing stage fright: breathing, visualization, rehearsal.
  • Preparing your state of mind. Assertiveness: assuming your position and what you say. Empathy. Calmness. Kindness. Enjoyment.
Role-playing
Le "Bonjour": video recording and analysis.

2
Launch your presentation

  • Know the information you need to get started.
  • Dare to switch from "game" to "I".
  • Specify its commercial territory.
  • Avoid clumsy words and expressions.
  • Body attitudes to avoid.
Role-playing
The "first minute": video recording and analysis.

3
Present your subject in a lively manner

  • Sales context: objective, audience, stakes.
  • Video projector presentation.
  • Take care with your introduction and conclusion.
  • Passage from BAC to your products and commercial projects.
  • Exploiting customer motivations: the "SONCAS".
  • Customer presentation "timing" management.
  • References and competition: how to deal with them?
  • Presentation support: building the presentation in three cards.
Role-playing
Preparing a customer presentation: video recording and analysis.

4
Lead the question-and-answer session with the customer

  • Capital part: receiving "feedback".
  • Launching the session: attitude and language to gather reactions.
  • The answer: separate content from form, respond without conflict: the DESC method, gentle methods.
  • Handling difficult customers.
Role-playing
Question-and-answer session with the customer, role-playing by participants, video recording and collective analysis.

5
Conclude the presentation meeting effectively

  • How to bring the introductory meeting to a constructive close? How to plan what's next?
  • Create your own self-assessment sheet.
Exercise
Building a personalized action plan.


Customer reviews
5 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
EMILIE C.
27/11/25
5 / 5

The trainer was very educational and interactive, and took into account our feedback and use cases. The practical cases enabled us to make progress throughout the two days.
MEDHI B.
27/11/25
5 / 5

Sophie is a fantastic trainer who gives very good advice and tips on how to improve your sales presentation and communication skills in general.
LAËTITIA D.
27/11/25
5 / 5

PPT a little out of date but the gist is there



Publication date : 05/30/2024


Dates and locations

Last places available
Guaranteed date, in person or remotely
Guaranteed session
From 28 to 29 May 2026
FR
Remote class
Registration
From 17 to 18 September 2026
FR
Remote class
Registration

REMOTE CLASS
2026 : 28 May, 17 Sep.