Course : AI at the service of event communications

Unleash your creativity, focus on the essentials

Seminar - 2d - 14h00 - Ref. CKF

AI at the service of event communications

Unleash your creativity, focus on the essentials


New edition of the course schedule

During this seminar, you'll discover how generative artificial intelligence (AI) can stimulate your creativity, help you solve technical and logistical problems, optimize certain processes and automate certain tedious tasks. You'll learn how to formulate your queries ("prompter") and interact with the main AI tools to get the best results.


IN-HOUSE
CUSTOM

Training at your location, our location or remotely

Ref. CKF
  2d - 14h00
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During this seminar, you'll discover how generative artificial intelligence (AI) can stimulate your creativity, help you solve technical and logistical problems, optimize certain processes and automate certain tedious tasks. You'll learn how to formulate your queries ("prompter") and interact with the main AI tools to get the best results.


Teaching objectives
At the end of the training, the participant will be able to:
Increase productivity and optimize processes
Nurture creativity and diversify sources of inspiration
Automate repetitive, time-consuming or low value-added tasks
Learn about the best AI tools for event communications
Prompter "like a pro"

Intended audience
Agency managers, copywriters, strategic planners, account managers, project managers, creatives, editors, logistics managers, production managers.

Prerequisites
No special knowledge required.

Practical details
This training course is based on exchanges, practical illustrations via event-based applications in companies and feedback from the trainer.
Teaching methods
Alternance d'apports théoriques et d'illustrations concrètes avec des cas d'usage.

Course schedule

1
Understand AI, its potential, how it works and its limits for the event industry

  • AIs in 2025, what for?
  • Current limitations and biases
  • The dangers and challenges of the main AI tools
  • Legal and ethical issues
  • What's next? The outlook
Storyboarding workshops
Discussions and collective reflection.

2
The art of prompt

  • Efficient use of Large Language Models (ChatGPT, Gemini, Claude, Mistral, Perplexity...)
  • How do you structure your prompts?
  • Optimizing prompts

3
Using AI chatbots

  • The 3 operating modes of AI chatbots
  • Which chatbot for which purpose?
Demonstration
AI chatbots at a glance: ChatGPT, Claude, Gemini, Perplexity, Grok, Mistral, Copilot, Deepseek, Qwen...

4
Use cases for events

  • Graphics and video
  • Design and copywriting
  • Writing and scripting
  • Editor-in-chief
  • Project management
  • Logistics
  • Production
  • Animation/dynamization
  • Event communication
Demonstration
Interactive demonstrations and hands-on use of various tools. Discussions and collective reflection on usage.



This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.


This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.