Course : Gaining sales efficiency with AI
Practical course - 2d
- 14h00 - Ref. EIA
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 | Understand the fundamentals of generative AI applied to the B2B sales profession |
| Target, score and prioritize prospects using AI tools |
| Writing powerful messages with generative AI |
| Set up a simple, targeted and automated monitoring system |
| Preparing appointments using generative AI |
Intended audience
B 2 B salespeople, business developers, account managers and sales managers wishing to integrate AI into their daily practice
Prerequisites
No
Practical details
Hands-on work
Theoretical input, practical exercises, use of AI. generative tools.
Course schedule
1 The fundamentals of generative AI for salespeople
- Discover how generative AI works: effective prompting techniques
- Explore the ecosystem of available tools
- Respecting the ethical framework and best practices of the RGPD
Hands-on work
Write effective sales prompts to maximize the relevance of the responses obtained
2 Improve day-to-day productivity with generative AI tools
- Simplify preparation for customer meetings
- Assisted copywriting: creating powerful commercial e-mails to increase open and response rates
- Sales aids: generating professional presentations
- Automated note-taking and summaries: transforming conversations into structured reports and summaries
Hands-on work
Assisted writing with ChatGPT. Generate presentation materials with Gamma. Synthesize video meeting minutes with Copilot.
3 Detect business opportunities through [[intelligent intelligence]"[intelligent intelligence]].
- Set up automated intelligence: competitive intelligence, customer intelligence, opportunity intelligence (calls for tender)
Hands-on work
Set up automatic monitoring with ChatGPT, VisualPing or Wappalyzer to keep abreast of market developments
4 Targeting prospects with generative AI tools
- Define your targets: create your ICP (Ideal Customer Profile) and buyer personas with AI
- Enrich your database: automatically collect and qualify relevant contacts and update your databases with AI
- Detect buying signals for prospects or customers
Hands-on work
Define your buyer personas with ChatGPT. Enrich your contact databases with Dropcontact and Waalaxy.
5 Optimize your prospecting actions with generative AI tools
- Automate large-scale personalized message sequences
- Training calls and using AI as a sparring partner
Hands-on work
Train to handle telephone objections orally with Chat GPT
Customer reviews
4,3 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
GRÉGOIRE D.
18/06/26
5 / 5
A very good training course that provides an overview of all the generative AI solutions that could be useful to us in our day-to-day sales work. I have high hopes for how AI can help me respond to calls for tenders, and I fully intend to make the most of Notebook LLM whenever the opportunity arises. I particularly enjoyed the section on configuring our profile in ChatGPT (saving rules) and also how to…
MOHAMMED A.
18/06/26
5 / 5
An excellent workshop. The facilitator is a good teacher and is always on hand to help the participants. Many thanks
ERIC D.
18/06/26
5 / 5
An excellent speaker who adapts to the audience and knows how to vary the training formats. Has a thorough understanding of AI and how it can be used to improve commercial efficiency
Publication date : 10/14/2025
PARTICIPANTS
B 2 B salespeople, business developers, account managers and sales managers wishing to integrate AI into their daily practice
PREREQUISITES
No
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
B 2 B salespeople, business developers, account managers and sales managers wishing to integrate AI into their daily practice
PREREQUISITES
No
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.
Dates and locations
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Remote class
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Date garantie en présentiel ou à distance
Session garantie
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.