Course : Design and manage your digital marketing planoptional DiGiTT® remote certification
Practical course - 2d
- 14h00 - Ref. PMD
|
Download in PDF format
Share this course by email
 | Building and optimizing your digital marketing plan |
| Implement the various levers of digital marketing |
| Integrate actions in line with overall corporate strategy |
| Measuring and interpreting performance |
Intended audience
Marketing and sales managers, product managers, operational managers, communications managers, executives.
Prerequisites
Knowledge of Web and marketing fundamentals.
Practical details
Hands-on work
Building a digital marketing plan. Case studies, exchange of best practices.
Course schedule
1 Understanding the challenges of digital marketing strategy
- The current situation and key figures in France and abroad.
- Consumer 3.0: ATAWAD, SOLOMO, ROPO...
- From FMOT to ZMOT and cross channel.
- Inbound marketing.
- The latest trends: connected commerce, Web to Store...
- The Blue Ocean, or the creation of new strategic spaces.
- Big Data and e-CRM.
Group discussion
Brainstorming and exchanges between trainees on the possibilities of digital within their respective companies.
2 Building a winning and effective digital strategy
- Company positioning: SWOT, PESTEL...
- How do you benchmark?
- Setting SMART objectives.
- Search engine optimization (SEO) techniques, the key to your company's digital visibility.
- Paid, Owned and Earned Media (POEM), the principles of acquisition.
- Levers: branding, performance.
Role-playing
Based on a real-life case study, trainees define a digital marketing strategy using the methodologies and knowledge acquired during the first day.
3 Understand the business benefits of Web 2.0 and 3.0
- Overview and key figures.
- Use of different social networks.
- The contribution of mobile to corporate strategy: the 5Ps of mobile.
- Geomarketing, Streetmarketing, Showrooming, Geofencing.
- New viral strategies and influencer marketing.
- Content marketing.
- Innovative technologies for digital marketing.
Case study
Master your e-reputation with demonstrations of dedicated tools. Case studies: examples of e-reputation management.
4 Planning and budgeting your digital campaign
- Implementation of a campaign schedule.
- The tools at our disposal: Gantter...
- Performance measurement: tracking.
- Which performance indicators and why?
- Analyze and manage results. Overview of tools: Google Analytics, Omniture,...
- Organization of reporting.
- Definition of an action plan.
Exercise
Building a dashboard. Example of a cross-channel dashboard.
Options
Certification : 190 € HT
DiGiTT® certification is optional when you register for this training course, and consists of 3 stages: taking a Diag® before the course, access to a digithèque to learn the concepts and notions for each digital skill, and then taking the certification exam. This consists of a 90-minute test available in English and French.
The result certifies your skill level out of 1000 points (beginner, intermediate, advanced, expert).
Taking this course alone is not enough to guarantee a maximum score on the exam. You can schedule and take the exam online within 4 weeks of the start of your session.returnchariot
The certification option comes in the form of a voucher or invitation that will allow you to take the exam at the end of the training course.
Publication date : 08/01/2024
PARTICIPANTS
Marketing and sales managers, product managers, operational managers, communications managers, executives.
PREREQUISITES
Knowledge of Web and marketing fundamentals.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Marketing and sales managers, product managers, operational managers, communications managers, executives.
PREREQUISITES
Knowledge of Web and marketing fundamentals.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class
Last places available
Guaranteed date, in person or remotely
Guaranteed session