Course : Argument and Persuasion

Practical course - 2d - 14h00 - Ref. AGC
Price : 1320 € E.T.

Argument and Persuasion



Required course

This training will enable participants to master argumentation techniques and human knowledge in order to sell their ideas and convince their audiences.


INTER
IN-HOUSE
CUSTOM

Practical course in person or remote class
Available in English on request

Ref. AGC
  2d - 14h00
1320 € E.T.




This training will enable participants to master argumentation techniques and human knowledge in order to sell their ideas and convince their audiences.



Intended audience
Anyone who is likely to work in function teams or on projects.

Prerequisites
No particular knowledge.

Practical details
Exercise
Self-assessment tests, theoretical knowledge with experience exchanges, practicing with role-playing.

Course schedule

1
Introduction

  • Defining the process of influencing others
  • Engendering persuasive communication
  • One-to-one interaction processes
Exercise
self-assessment test and personalized analysis

2
How to convince your audience

  • Understanding other people’s defense mechanisms and sensitivity to stress : Identifyingobstacles to communication, Estab
  • Working on stress reactions according to different personality types : Addressing others’ systems of self-protection, En
  • Dealing with the others’ needs and expectations : Ensuring your communication is clear and concise , Gaining cooperation
Exercise
Role-play : delivering difficult messages. Group debriefing session.

3
How to acquire effective techniques to influence others

  • Basing your presentations on facts : Giving clear and structured explanations, using logical demonstrations, suggesting
  • How to Include behavioral factors to be more convincing : Taking your counterpart’s personality into account, Creating a
Exercise
Role-play : improving convincing skills. Group debriefing session.

4
How to develop effective skills for convincing others

  • Asking the right questions
  • Listening and giving efficient answers
  • Anticipating questions and objections
  • Reaching an agreement
Exercise
Role-play : developing persuasion techniques. Group debriefing session.


Customer reviews
4,6 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
OLIVIER O.
16/04/26
5 / 5

Satisfait
LAURENCE G.
16/04/26
4 / 5

Supports pertinents, juste parfois les exercices difficiles à comprendre
AUDREY A.
16/04/26
5 / 5

Très bien équilibré, la diversité du groupe était un plus.



Publication date : 08/08/2024


Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class

Last places available
Guaranteed date, in person or remotely
Guaranteed session

REMOTE CLASS
2026 : 21 May, 18 June, 18 June, 9 July, 23 July, 23 July, 20 Aug., 3 Sep., 15 Oct., 15 Oct., 26 Nov., 17 Dec.

PARIS LA DÉFENSE
2026 : 18 June, 23 July, 20 Aug., 3 Sep., 15 Oct., 26 Nov., 17 Dec.

LUXEMBOURG
2026 : 3 Sep., 26 Nov.