Course : The fundamentals of journalistic writing
Practical course - 2d
- 14h00 - Ref. CRJ
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 | Know the basic rules of journalistic writing |
| Writing in a variety of media |
| Writing the headline |
| Varying editorial treatments |
| Master the rules of editorial secretarial work |
Intended audience
External and/or internal communication managers, executive secretaries, copywriters and anyone who wants to work on synthesis and writing style.
Prerequisites
No special knowledge required.
Practical details
Hands-on work
Writing exercises and work on texts already published by participants: notes, print or web articles, e-mails, PPT presentations, speeches...
Course schedule
1 The basic rules of journalistic writing
- Who do we write for? What are the reader's expectations?
- How do we read? The different reading levels.
- Aims to make your texts impactful.
- Choosing an angle. Varying angles on a subject to suit your readership.
Exercise
Deciphering articles in internal and external media. Work on angles.
2 Adapting journalistic writing to its media
- Define its essential message (5 "W" and 2 "H").
- Getting to the point: the brief.
- The different types of article layout.
- Visualize and prepare the synopsis.
- Effective writing: shorten sentences, get the figures out, provide keys to understanding, clarify the context.
- Writing for the web.
Exercise
Condense an event-related article into a news brief. Exercise in writing a corporate article.
3 Headline: title, caption, caption, inter, teaser and punchline
- Enrich a document with a suitable heading.
- Putting the finishing touches to your text: the reasons.
- The role of illustrations.
- Write captions.
- Mistakes not to make.
Exercise
Dressing up the article with a suitable headline. Writing a hook and a punchline for a short story.
4 Improve your style
- Clarity of thought; clear formulations.
- Effective, creative writing. Breaking out of clichés.
- Use linking words wisely.
- Expressions to avoid.
- Shorten a text without distorting it.
Exercise
Rewriting a Web article.
5 Varying editorial treatments
- The article: simple or with sidebars?
- The interview.
- The report.
- The file and the survey.
Exercise
Design the various sidebars of a dossier. Prepare, produce and write a brief for an in-house newspaper or newsletter. Script a news report.
6 Editorial secretarial fundamentals
- Use upper and/or lower case.
- Know the meaning of italics, bold and underline.
- Take stock of numbers.
- Find your way around lists.
Customer reviews
5 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
ANGÉLIQUE D.
27/11/25
5 / 5
Great training with a great trainer Thanks Sacha
SILVA MINHARD RENAUD D.
27/11/25
5 / 5
A quality trainer! Listening, interesting, smiling and passionate about passing on knowledge. 10/10
TIPHAINE B.
27/11/25
5 / 5
Interesting content, good balance between theory and practice. Good facilitation by the trainer.
Publication date : 09/05/2025
PARTICIPANTS
External and/or internal communication managers, executive secretaries, copywriters and anyone who wants to work on synthesis and writing style.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
External and/or internal communication managers, executive secretaries, copywriters and anyone who wants to work on synthesis and writing style.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
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