Course : Launch a new product
Practical course - 3d
- 21h00 - Ref. LNP
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 | Measuring the attractiveness of a new market |
| Leading a creativity group |
| Build marketing studies adapted to the new product |
| Evaluate the profitability of the new product |
| Manage new product launch activities |
Intended audience
Marketing managers, product managers, research managers, project managers and other staff working with marketing departments (R&D, sales, etc.).
Prerequisites
Basic knowledge of marketing.
Practical details
Hands-on work
Group exercises. Case study: product launch from conception to launch, working in sub-groups.
Course schedule
1 Knowing how to innovate
- Innovation as a lever for organic growth.
- From repositioning to breakthrough innovation.
Exercise
The secrets of successful launches.
2 Measuring the attractiveness of a new market
- Assess the company's competitiveness in this market.
- Identify poorly exploited segments to assess chances of success, opportunities and threats.
- Draw up a development strategy.
Exercise
Study a market in sub-groups and make collective decisions on whether or not to launch a product.
3 Creativity in marketing
- Set up and run a creativity group.
- Choose the appropriate facilitation techniques: brainstorming, mind mapping, analogy, synectics, associative techniques, etc.
- Filter ideas and manage projects.
- The concept: selection criteria, O'meara grid.
Exercise
Concept research using creativity techniques.
4 Marketing research applied to new product development
- The specifics of studies according to the type of new product/service and its degree of internationalization.
- Qualitative and quantitative research. Collaborate with a research firm.
Exercise
What studies are needed for the subgroup concept?
5 Profitability, profitability of new products
- Project viability. Identify the psychological price and set the most appropriate price level.
- Apply value analysis.
- Estimate profitability, breakeven point and cash flow.
- Draw up the operating account for the new product.
Exercise
Calculation of the optimum price for the product to be launched.
6 From marketing concept to development
- Define the target, develop the marketing mix.
- Consumer validation through to the test market.
- Launch strategy: gradual or massive.
Exercise
Development of the new product mix.
7 Launching new products
- Plan actions, brief and coordinate those involved in the launch.
- Launch. Control (deadlines, budgets, resources, etc.), corrective actions. Conditions for project success.
- Organize a consumer meeting.
- Analyze consumer feedback and build an action plan.
Exercise
Presentation and defence by each group of the project and dashboards developed over the three days.
Customer reviews
4,9 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
STEVEN P.
18/03/26
5 / 5
Très clair, approche théorique mais avec des outils de mise en œuvre. Beaucoup d’exemples concrets et de situations réelles pour illustrer les propos
EMILIE O.
18/03/26
5 / 5
Formateur très intéressant, consultant extérieur avec beaucoup d’exemples.
ALEXANDRA D.
13/10/25
4 / 5
Presentation in the form of a catalogue, only to arrive on day 3 to work on a launch plan. It was a bit confusing for me.
Publication date : 02/20/2024
PARTICIPANTS
Marketing managers, product managers, research managers, project managers and other staff working with marketing departments (R&D, sales, etc.).
PREREQUISITES
Basic knowledge of marketing.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Marketing managers, product managers, research managers, project managers and other staff working with marketing departments (R&D, sales, etc.).
PREREQUISITES
Basic knowledge of marketing.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
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