Webinars are a widely used professional form of group meeting. This training course will enable you to produce high-quality, professional webinars, whatever your subject: business development, marketing promotions, association and union events, trade fairs and shows.
INTER
IN-HOUSE
CUSTOM
Practical course remote class
Disponible en anglais, à la demande
Webinars are a widely used professional form of group meeting. This training course will enable you to produce high-quality, professional webinars, whatever your subject: business development, marketing promotions, association and union events, trade fairs and shows.
At the end of the training, the participant will be able to:
Designing webinars: scripting, casting moderators and speakers
Create a reverse schedule to be shared with all webinar participants
Producing webinars
Promote its webinars, in particular through communication on social networks and teaser videos
Post-production of webinar video replays
Intended audience
Anyone required to run a webinar for professional purposes.
Prerequisites
No special knowledge required.
Practical details
Hands-on work
75% of the practical parts are exercises and real-life cases. Webinar topics are provided by participants.
Course schedule
1
Designing webinars
Understand the difference between video meetings and webinars.
Define the duo: webinar objectives and target audience.
Distinguish between one-shot and episodic webinars.
Optimize webinar preparation with speakers.
Understand the technical components of a webinar.
Build a webinar backlog.
Make a checklist of items not to be missed.
Hands-on work
Design a webinar from A to Z, with the construction of a retroplanning. This webinar will then be the subject of a "full-scale webinar" on the second day of training.
2
Producing webinars
Script and cast a typical webinar.
Leading with dynamism: posture, voice and support.
Build your webinar schedule and materials.
Plan post-webinar actions.
Hands-on work
Webinar configuration and webinar dry run with all players involved.
3
Promote your webinars
Invitation care: best practices to arouse the interest of your recipients.
Promote your webinars.
Use online ticketing for registrations.
Qualifying your target: effective rules.
Choosing an evocative title: tips for success.
Hands-on work
Webinar promotion via LinkedIn or Facebook (with teaser video). Build a webinar confirmation email to registrants with the webinar link.
4
Master the video editing of your webinar replay
Export files/
Master the complementary nature of different assembly methods.
Put replays online.
Broadcast replays to participants and/or non-participants.
Hands-on work
Editing of a webinar video replay from the webinar video rushes. Broadcast on YouTube/LinkedIn and Facebook.
Publication date : 03/05/2024
PARTICIPANTS
Anyone required to run a webinar for professional purposes.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES • The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.
Dates and locations
Dernières places
Date garantie en présentiel ou à distance
Session garantie
No session at the moment, we invite you to consult the schedule of distance classes.
6
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.