Course : Communicate effectively by email
Practical course - 2d
- 14h00 - Ref. CAT
|
Download in PDF format
Share this course by email
 | Grab the recipient's attention |
| Make people want to read the message to the end |
| Effectively achieve your communication objectives |
| Define your message and save time on copywriting |
| Optimize email management |
Intended audience
Anyone who has to write e-mails on a daily basis as part of their job.
Prerequisites
No special knowledge required.
Practical details
Role-playing
All the points covered will be the subject of written role-plays based on the participants' professional environment.
Course schedule
1 Defining your communication objective
- Learn to put yourself in the recipient's shoes.
- Know how to deploy the means to get the e-mail read.
- Propose an attractive title and define a synthetic content.
- What communication strategy should you use? Mail and call?
- What is the message's intention: to inform? To provoke action? Claim? To thank?
- What form does the message take: telephone? Mail and interview? Mail and meeting?
Exercise
Sharing experiences. Difficulties encountered. Definition of objectives based on concrete cases.
2 Structuring your messages
- Organize ideas into plans: chronological, categorized, scientific, advertising.
- Learn to place your subject in perspective.
- Opt for the right argumentation: factual, logical, emotional. Prioritize your arguments.
- Know where to place the email's main objective. Put your subject in perspective.
- Set the scene in a concise but explicit way.
- Construct short paragraphs.
Exercise
Define plans. Work on message elements: subject, objective, structure, argument.
3 Adopt a relevant style
- Creating clear, punchy headlines. Frame and solid titles. Syntax structure of titles.
- How creative can you get? Opt for a synthetic style.
- Place your objective at the head of the sentence. Replace locutions with simple terms.
- Use tenses that convey the writer's assertiveness.
- Choose precise vocabulary adapted to the target audience. When to choose a verb rather than a noun?
- Terms to ban from your professional writings. Draw up a glossary of key words.
- Linking sentences. The place of linking words. Using the right terms to make reading more fluid.
- The ideas conveyed by locutions and adverbs.
Exercise
Individual and sub-group work on writing messages.
4 Manage your mailbox
- Choose the right recipients. Identify the interlocutor's role.
- Clarify specific expectations.
- Use copying sparingly. The dangers of the "hidden copy" function.
- The real reasons for copying.
- Clarify titling of received messages. Remove inaccurate messages.
- Evolve titles during exchanges.
- Efficient email storage. Create folders. Dare to delete messages.
Exercise
Put into practice techniques for optimizing messaging and email communications.
Customer reviews
4,7 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
ERIC D.
18/06/26
4 / 5
I think any summary covering just one day would be much simpler.
ALAIN P.
18/06/26
4 / 5
Perhaps a condensed one-day training course would be sufficient.
MARTINE D.
18/06/26
5 / 5
Very clear explanations / the fact that everyone shares their work is a plus
Publication date : 06/03/2024
PARTICIPANTS
Anyone who has to write e-mails on a daily basis as part of their job.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Anyone who has to write e-mails on a daily basis as part of their job.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.
Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class
Dernières places
Date garantie en présentiel ou à distance
Session garantie
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.