Course : Design Thinking: Developing innovative products and services

Creativity Laboratory

Practical course - 2d - 14h00 - Ref. DSH
Price : 1420 € E.T.

Design Thinking: Developing innovative products and services

Creativity Laboratory


Required course



INTER
IN-HOUSE
CUSTOM

In person or remote class
Available in English on request

Ref. DSH
  2d - 14h00
1420 € E.T.






Teaching objectives
At the end of the training, the participant will be able to:
Make the user the focus of your strategy and find innovation-based growth drivers
Design innovative services and/or products in a simple, operational way
Master the key steps of the Design Thinking method
Understand the basics of experience design and storytelling
Coordinate Design Thinking with other innovation approaches

Practical details
Role-playing
A role-playing exercise on the common thread of each step in Design Thinking. Use of a creativity laboratory with immersion.
Teaching methods
Active learning based on experimentation through production. Hands-on work with immersive methods and ongoing evaluations.

Course schedule

1
Understanding the principles of the Design Thinking method

  • Defining the Design Thinking process.
  • Understanding the user and designing an experience.
  • Creating your own ecosystem.
  • Instituting a culture of exploration.
  • Building your multidisciplinary team and its organization.
  • Tackling the challenge and exploring the subject.
Hands-on work
Creating your own ecosystem. Dealing with challenges in launching your product: A common thread during the creativity laboratory.

2
Adding inspiration

  • Putting yourself in the shoes of your future user.
  • Understanding the system and the market and knowing how to investigate it.
  • Instituting real empathy toward your users.
  • Enhancing field experience with tools.
  • Summarizing your research: “Persona” and “Customer Journey Map”.
  • Finding the “challenge to overcome” using friction points.
Exercise
Building your toolbox and seeking inspiration.

3
Practicing ideation

  • Mastering the rules of brainstorming.
  • Generating new ideas.
  • Creating an inspiration wall.
  • Drawing your ideas.
  • Coming up with new concepts.
  • Creating a quick, inexpensive prototype of desirable solutions.
  • Translating feedback from users into feasible, viable solutions.
  • Following an iterative process.
Hands-on work
Experimenting with idea-seeking techniques. Immersion with the practical creation of a version.

4
Facilitating implementation

  • Presenting with storytelling: From functional specifications to the industrial prototype.
  • Understanding the industrial prototype as a communication tool.
  • Getting all entities involved: From the industrial prototype to industrial production.
  • Making use of user feedback. Adopting an improvement approach.
  • Defining production volumes.
  • Meeting standards and protecting your innovation.
  • Helping the sales teams promote an innovation.
Role-playing
Setting up an implementation project. Presenting ideas with an innovative method (storytelling).


Customer reviews
4,4 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
MANON R.
19/03/26
5 / 5

l’évaluation pédagogique est a revoir. Questions qui n’ont pas de sens. Pas de possibilité de vérifier son résultat
CAROLE Q.
19/03/26
4 / 5

Plutôt satisfait. Reste à mettre en application ce processus.
MARIE-CHARLOTTE C.
11/12/25
4 / 5

Interesting exercises to put into practice Very clear videos illustrating the examplesSpeaker/facilitator with very solid experience, lots of examples given Clear, comprehensive methodology



Publication date : 07/24/2024


Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class

Last places available
Guaranteed date, in person or remotely
Guaranteed session

REMOTE CLASS
2026 : 28 May, 28 May, 23 July, 24 Sep., 24 Sep., 26 Nov., 26 Nov.

PARIS LA DÉFENSE
2026 : 28 May, 23 July, 24 Sep., 26 Nov.