Course : Inbound Marketing, converting prospects into customersoptional DiGiTT® remote certification
Practical course - 2d
- 14h00 - Ref. INB
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 | Master the levers of digital marketing performance |
| Integrating social networks into your inbound marketing strategy |
| Manage and measure the performance of your inbound marketing strategy |
| Optimizing your mobile marketing |
Intended audience
Marketing managers, marketing directors, anyone in charge of Webmarketing projects.
Prerequisites
Basic knowledge of web marketing.
Practical details
Hands-on work
Case studies, role-playing exercises followed by group debriefing, participative exchanges and feedback.
Teaching methods
Active pedagogy encouraging personal involvement and exchanges between participants.
Course schedule
1 Taking stock
- Key data and figures.
- Web marketing strategies.
2 Inbound marketing: a new form of marketing
- New consumer needs and behaviors.
- From Outbound Marketing to Inbound Marketing.
- Ten Inbound Marketing benchmarks.
- The importance of content.
- Six steps to a successful strategy.
- Inbound Marketing in BtoB and BtoC.
Storyboarding workshops
Identify Inbound Marketing in your company.
3 Linking digital to marketing objectives
- Create brand awareness. Generate leads.
- Convert leads into qualified contacts and then into customers.
- Improve customer service performance.
- Building loyalty.
- Permission marketing: at the heart of the strategy.
- The keys to a good strategy.
- Bring prospects into the brand universe.
Group discussion
Brainstorming workshop in pairs: strategies in different companies.
4 The recommendation and the community strategy
- Brand ambassadors.
- The right influencers. Tribal marketing.
Storyboarding workshops
Video illustrating the raison d'être of Tribal Marketing.
5 Performance levers
- Blog: writing quality articles.
- SEM = SEO + SEA + SMO.
- Use and mix social networks.
- Community Management.
- Behavioral retargeting.
- From Facebook to website.
- Manage your cross-channel strategy.
Case study
A site's community strategy.
6 The consumer-actor
- Call to Action: encourage the user to click.
- New consumer behaviors.
- Evangelize by providing broadcastable content.
- Lead Nurturing and Marketing Automation.
- Influence marketing process.
7 M-communication
- Main principles. Current situation.
- Applications with high customer benefits: best practices.
- Develop your mobile media strategy.
- Integrate video into your content strategy.
Demonstration
Applications with high customer benefits.
8 Analyze and measure performance
- Defining the right indicators. Dashboard.
- Build a dashboard and measure return on investment.
- Learn about different analysis and reporting tools.
Exercise
Build a dashboard.
Options
Certification : 190 € H.T.
DiGiTT® certification is optional when you register for this training course, and consists of 3 stages: taking a Diag® before the course, access to a digithèque to learn the concepts and notions for each digital skill, and then taking the certification exam. This consists of a 90-minute test available in English and French.
The result certifies your skill level out of 1000 points (beginner, intermediate, advanced, expert).
Taking this course alone is not enough to guarantee a maximum score on the exam. You can schedule and take the exam online within 4 weeks of the start of your session.returnchariot
The certification option comes in the form of a voucher or invitation that will allow you to take the exam at the end of the training course.
Customer reviews
4,6 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
GWENAEL L.
11/12/25
5 / 5
I appreciated the dynamism, the pedagogy and the time spent on explanations.
STEPHANE B.
18/09/25
4 / 5
Complicated from a distance
Publication date : 05/16/2024
PARTICIPANTS
Marketing managers, marketing directors, anyone in charge of Webmarketing projects.
PREREQUISITES
Basic knowledge of web marketing.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Marketing managers, marketing directors, anyone in charge of Webmarketing projects.
PREREQUISITES
Basic knowledge of web marketing.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.
Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class
Dernières places
Date garantie en présentiel ou à distance
Session garantie
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.