Course : Introduction to Matomo: analyze your site's performance independentlyLeverage key reports and track your campaigns effectively
Practical course - 1d
- 7h00 - Ref. MAQ
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 | Get to grips with the Matomo interface and understand how data collection works |
| Use standard reports to monitor site performance |
| Create and customize reports to analyze marketing campaigns |
| Identify useful add-ons and APIs to enrich analysis |
Intended audience
Communications managers, site managers or anyone wishing to learn the basics of traffic analysis with Matomo.
Prerequisites
Basic knowledge of web analytics
Practical details
Hands-on work
Theoretical input, exchange of best practices and practical work
Course schedule
1 Getting to grips with Matomo and understanding data collection
- Interface overview
- Matomo's collection method and various implementation modes: tags, events, etc.
- Definition of standard indicators: page views, visitors, users, sessions...
- Basic configuration: sites, permissions, time zones and confidentiality
Demonstration
Demonstration of the MATOMO interface.
2 Use standard reports to monitor site performance
- Explore standard reports and features to enhance data analysis
- Setting up a dashboard to customize your interface
Exercise
Quiz on Matomo's main features.
3 Analyze campaign performance with customized reports
- Which indicators and dimensions for your campaigns?
- Create customized reports to analyze campaign performance
- Reminder of tracking rules and campaign attribution methods
- The creation of a personalized segment to better analyze the Internet users generated by your campaigns
Hands-on work
Campaign analysis.
4 Discover additional tools for better use of Matomo
- Google Tag Manager templates for easy data collection
- Matomo's additional modules for further analysis
- Matomo APIs for integrating Matomo data into data visualization tools
Demonstration
Demonstration of advanced features.
Customer reviews
4,6 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
MARIE V.
10/12/25
5 / 5
The presenter adapted perfectly to the different learner profiles and the content of their website
LAURENCE S.
10/12/25
5 / 5
very good training and very good trainer! well done!
PARTICIPANTS
Communications managers, site managers or anyone wishing to learn the basics of traffic analysis with Matomo.
PREREQUISITES
Basic knowledge of web analytics
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Communications managers, site managers or anyone wishing to learn the basics of traffic analysis with Matomo.
PREREQUISITES
Basic knowledge of web analytics
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.
Dates and locations
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Remote class
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Date garantie en présentiel ou à distance
Session garantie
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.