Course : Communications manager, the job
Practical course - 2d
- 14h00 - Ref. OCM
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 | Understand the function's scope of action |
| Develop events and public relations |
| Master the rules of internal communication and writing |
| Writing agency briefs |
| Monitor and measure communication actions |
Intended audience
Anyone in charge of internal and/or external corporate communications.
Prerequisites
No special knowledge required.
Practical details
Hands-on work
A toolbox enables participants to become more operational and put into practice the methodology and concepts they have learned.
Teaching methods
The teaching approach is based on the participants' own experiences, and punctuated by examples and case studies.
Course schedule
1 Identify roles and missions
- Developments in communication and the profession.
- Expanded scope of intervention: internal, corporate, commercial, external and digital communications.
- Function limits.
Hands-on work
Creativity exercise in the form of mind mapping and discussion of the function.
2 Designing your communication strategy
- Define communication needs: audit, surveys.
- Make a diagnosis.
- Analyze and evaluate results.
- Master the main stages of a communication plan.
Case study
Develop a communications policy based on a company diagnosis.
3 Developing public relations
- Organizing events: the toolbox.
- Working with journalists: good practice.
- How to write press releases and press kits.
- Promote a positive corporate image: logo, graphic charter...
Hands-on work
Participants draw up an action plan for their company.
4 Mastering the levers of internal communication
- Build an effective internal communications policy.
- Creating and maintaining an intranet.
- Use dialogue and assessment tools.
- Set up digital communication systems: e-newsletters, RSS feeds, blogs, etc.
Hands-on work
List of new internal communication tools and their uses.
5 Successful written communication
- Master informative writing techniques.
- Choose your vocabulary. Simplify sentences.
- Combine print, audio and video.
Hands-on work
Produce a written document based on a contextualized problem.
6 Working with agencies
- Define your evaluation criteria when choosing an agency.
- Know how to write a "brief".
- Monitoring and control.
- Plan, budget and deliver on time.
Hands-on work
Creation of a criteria grid to help make the best choice of service providers.
7 Manage and evaluate communication initiatives
- Define measurement and evaluation criteria based on defined objectives.
- Design and monitor dashboards.
- Produce reports.
Hands-on work
Creation of dashboards and case studies to monitor communication actions.
Customer reviews
4,6 / 5
Customer reviews are based on end-of-course evaluations. The score is calculated from all evaluations within the past year. Only reviews with a textual comment are displayed.
MERYEM O.
29/09/25
5 / 5
I was afraid of distance learning because of the subject matter, but the quality of the trainer's presentation ensured that the participants understood and bought in. Thank you very much!
CHRISTOPHE B.
29/09/25
4 / 5
The facilitator's teaching methods were excellent; 80% of the content was of interest to me personally.
JULIETTE J.
29/09/25
5 / 5
Very comprehensive and educational course with lots of activities and role-playing.
PARTICIPANTS
Anyone in charge of internal and/or external corporate communications.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
Anyone in charge of internal and/or external corporate communications.
PREREQUISITES
No special knowledge required.
TRAINER QUALIFICATIONS
The experts leading the training are specialists in the covered subjects. They have been approved by our instructional teams for both their professional knowledge and their teaching ability, for each course they teach. They have at least five to ten years of experience in their field and hold (or have held) decision-making positions in companies.
ASSESSMENT TERMS
The trainer evaluates each participant’s academic progress throughout the training using multiple choice, scenarios, hands-on work and more.
Participants also complete a placement test before and after the course to measure the skills they’ve developed.
TEACHING AIDS AND TECHNICAL RESOURCES
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
• The main teaching aids and instructional methods used in the training are audiovisual aids, documentation and course material, hands-on application exercises and corrected exercises for practical training courses, case studies and coverage of real cases for training seminars.
• At the end of each course or seminar, ORSYS provides participants with a course evaluation questionnaire that is analysed by our instructional teams.
• A check-in sheet for each half-day of attendance is provided at the end of the training, along with a course completion certificate if the trainee attended the entire session.
TERMS AND DEADLINES
Registration must be completed 24 hours before the start of the training.
ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
Do you need special accessibility accommodations? Contact Mrs. Fosse, Disability Manager, at psh-accueil@orsys.fr to review your request and its feasibility.
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.
Dates and locations
Select your location or opt for the remote class then choose your date.
Remote class
Dernières places
Date garantie en présentiel ou à distance
Session garantie
This programme is an original creation, developed by the teaching teams at ORSYS Formation. Any reproduction, representation, adaptation or use, in whole or in part, without the prior written authorisation of ORSYS, is strictly prohibited. ORSYS reserves the right to take any action necessary to protect its intellectual property rights.